Rachel Cunningham — November 28, 2017 — November 28, 2017 Tracking metrics are essential to evaluate the efficacy of any project or campaign. The same rings true for B2B website design projects and marketing campaigns. Enter Google Analytics, the search engine’s web traffic and website performance tracking tool. Not only does Google Analytics (GA) provide … Continue reading Google Analytics Part 1: An Introduction for New Users
Daily Archives: December 6, 2017
Employer Branding: 10 Tips for Attracting and Retaining Top Talent
Tami Berry — November 27, 2017 — November 27, 2017 089photoshootings/Pixabay To win the war for talent, developing an employer branding strategy focused on attracting and retaining top talent is more important than ever. Many of the traditional sources of competitive advantage, like capabilities, processes or technology, are easily replicable. Today, it’s more often a … Continue reading Employer Branding: 10 Tips for Attracting and Retaining Top Talent
We Analyzed 7 Million Paid Clicks to Branded Content, Here’s What We Learned
Gustaf Steunlund — November 27, 2017 Follow @stenlundgustaf — November 27, 2017 rawpixel / Pixabay As marketers, we have a tendency to optimize campaigns towards the cheapest clicks, because surely, the more clicks you get, the more leads, online purchases and fan mail you’ll receive… right? Wrong. The truth is not all clicks are created … Continue reading We Analyzed 7 Million Paid Clicks to Branded Content, Here’s What We Learned
11 Proven Ways To Drive More Traffic To Your Website
Rafi Chowdhury — November 27, 2017 Follow @_rafichowdhury — November 27, 2017 Are you worried about your website traffic? Ever wonder why companies get so much traffic on their website? It’s true. We need website traffic to build our businesses. The more traffic means more leads. There are certain methods to open the traffic floodgate … Continue reading 11 Proven Ways To Drive More Traffic To Your Website
Ultimate eCommerce Platform Face-off: Magento vs. BigCommerce
Justin Kemp — November 27, 2017 — November 27, 2017 As an eCommerce merchant, you should always be thinking about what’s best for your customers. Everything — from your products to your online storefront — must be top-notch if you want to be ahead of the pack. If you settle for anything less, then you’ll … Continue reading Ultimate eCommerce Platform Face-off: Magento vs. BigCommerce
9 Things to Consider When Choosing an Online Accounting System
Cyrus Vanover — November 27, 2017 Follow @https://twitter.com/cyrusvanover — November 27, 2017 FirmBee / Pixabay A key component of any successful business – regardless of size – is its accounting system. It is the critical element that ties all business activity together. It doesn’t matter how good you are at sales, marketing, networking, and all … Continue reading 9 Things to Consider When Choosing an Online Accounting System
5 Trends in Dropshipping E-Commerce in 2018
Jennifer Xue — November 27, 2017 Follow @jenxuewrites — November 27, 2017 geralt / Pixabay The e-commerce world is getting more competitive. In this anticipation, entrepreneurs must find a business model that doesn’t require high startup capital, convenient to manage, and flexible in product sourcing. Today, almost 33 percent of e-commerce retailers use this model. … Continue reading 5 Trends in Dropshipping E-Commerce in 2018
5 Essential Ways to Encourage Job Satisfaction
Danny Gutknecht — November 27, 2017 Follow @dannygutknecht — November 27, 2017 Today’s workplaces cater to employees with open office spaces, staff retreats and flattening organizational hierarchies. But attempts to engage employees as more than clock punchers continue to fall short. A recent Gallup poll found more than two-thirds of employees in the U.S. are … Continue reading 5 Essential Ways to Encourage Job Satisfaction
The Ultimate Guide to Hashtags on Instagram
Greetje den Holder — November 27, 2017 Follow @GdenHolder — November 27, 2017 Are you using Instagram to grow your company? Instagram has great potential for entrepreneurs but sometimes, it is hard to find the best relevant hashtags to use and reach the widest audience possible. Instagram offers suggestions for hashtags as you type, which … Continue reading The Ultimate Guide to Hashtags on Instagram
2-step methodology for dealing with PPC performance downturns
What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation — without losing your clients’ trust. Jeff Baum on November 27, 2017 The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, … Continue reading 2-step methodology for dealing with PPC performance downturns