Daily Archives: December 6, 2017

Google Analytics Part 1: An Introduction for New Users

Rachel Cunningham — November 28, 2017 — November 28, 2017 Tracking metrics are essential to evaluate the efficacy of any project or campaign. The same rings true for B2B website design projects and marketing campaigns. Enter Google Analytics, the search engine’s web traffic and website performance tracking tool. Not only does Google Analytics (GA) provide … Continue reading Google Analytics Part 1: An Introduction for New Users

Employer Branding: 10 Tips for Attracting and Retaining Top Talent

Tami Berry — November 27, 2017 — November 27, 2017 089photoshootings/Pixabay To win the war for talent, developing an employer branding strategy focused on attracting and retaining top talent is more important than ever. Many of the traditional sources of competitive advantage, like capabilities, processes or technology, are easily replicable. Today, it’s more often a … Continue reading Employer Branding: 10 Tips for Attracting and Retaining Top Talent

We Analyzed 7 Million Paid Clicks to Branded Content, Here’s What We Learned

Gustaf Steunlund — November 27, 2017 Follow @stenlundgustaf — November 27, 2017 rawpixel / Pixabay As marketers, we have a tendency to optimize campaigns towards the cheapest clicks, because surely, the more clicks you get, the more leads, online purchases and fan mail you’ll receive… right? Wrong. The truth is not all clicks are created … Continue reading We Analyzed 7 Million Paid Clicks to Branded Content, Here’s What We Learned

5 Essential Ways to Encourage Job Satisfaction

Danny Gutknecht — November 27, 2017 Follow @dannygutknecht — November 27, 2017 Today’s workplaces cater to employees with open office spaces, staff retreats and flattening organizational hierarchies. But attempts to engage employees as more than clock punchers continue to fall short. A recent Gallup poll found more than two-thirds of employees in the U.S. are … Continue reading 5 Essential Ways to Encourage Job Satisfaction