Guy Yalif — November 25, 2017 — November 25, 2017 If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. I respectfully disagree, and I think this disagreement is at the root of how to use them best together. We as growth/performance marketers are accountable for … Continue reading How to Use A/B Testing and Personalization Best Together
George Dickson — November 25, 2017 — November 25, 2017 A truly successful recruiting strategy involves your entire team and several areas of your business that you might not expect. We’ve shared ten simple recruiting tips to demystify the process and help you consistently attract top talent. 1. Promote employee referrals Laszlo Bock shared the … Continue reading 15 Simple Recruiting Tips You’ll Be Happy You Learned
Margot da Cunha — November 25, 2017 — November 25, 2017 So you’re running paid search and display ads through Google, you’re advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites. Perhaps you’re even running some guerilla advertising campaigns, or commercials through NPR. But for some strange reason, you dismissed Instagram, unsure … Continue reading The Complete Guide to Advertising on Instagram
The Laughing Emoji: Got It! by Ray Schultz , Columnist, November 24, 2017 H.L. Mencken posited that if Germany is the land of metaphysics and France is the land of amour, then America is the land of mirth. That belief has been confirmed by a Facebook study that explores, among other things, the emojis sent … Continue reading The Laughing Emoji: Got It!
Lilian Sue — November 24, 2017 — November 24, 2017 If you’ve been following my blog, you’ve probably read my posts on how unit publicity helps indie film, great advertising campaigns and tips on great tools to use to help manage social media and save time. But with the rise of influencer marketing and platforms … Continue reading How to Find & Develop Relationships with Social Media Influencers
