Kayla Sloan — November 20, 2017 — November 20, 2017 Having a business of your very own is a fantasy many people share. Of course it doesn’t just happen by snapping your fingers. A lot of hard work goes into any startup. First you must have a product or service people need. If it’s already … Continue reading 3 Startup Risks You Should Avoid
Monthly Archives: November 2017
Follow Analytics to Keep Your Plan on Track
Randy Milanovic — November 20, 2017 Follow @kayak360 — November 20, 2017 When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package. From free options to complicated paid software platforms, there is no shortage of applications to tell you how many … Continue reading Follow Analytics to Keep Your Plan on Track
3 Ways Business Owners Can Add Flexibility Into Their Schedule
Amanda Abella — November 20, 2017 — November 20, 2017 The main reason I wanted to run my own business was so that I could add flexibility into my life. I also frequently ask my market why they want to run their own business and I get the same answer. The problem is I also … Continue reading 3 Ways Business Owners Can Add Flexibility Into Their Schedule
The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
You’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live. Glenn Gabe on November 17, 2017 When helping companies deal with performance drops from major algorithm updates, website … Continue reading The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
Analyzing Overhead Costs is Vital in a Business’ Early Stages
David Kiger — November 17, 2017 Follow @davidkiger — November 17, 2017 When a dream of owning a small business comes into view, the little details likely play a small role, if any. But as a plan comes together, those little details can become big issues. Overhead costs — those fixed expenses that make the … Continue reading Analyzing Overhead Costs is Vital in a Business’ Early Stages
Private blog networks: A great way to get your site penalized
Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear. Kevin Rowe on November 20, 2017 You may have heard about private blog networks (PBNs) before, but you may not be sure what they are or why they are used. A PBN is a network … Continue reading Private blog networks: A great way to get your site penalized
SEO + UX = Success
These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users. Sherry Bonelli on November 20, 2017 In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number … Continue reading SEO + UX = Success
Video Content for Your SMM Strategy in 2018: the Whys and Hows
Melissa Burns — November 20, 2017 Follow @Melissa_Burns — November 20, 2017 JESHOOTS / Pixabay The growth of mobile surfing and the increase in video content have been among the most noticeable Internet trends for the last five or seven years, what with explosive development of mobile technologies and increase in network bandwidths. The year … Continue reading Video Content for Your SMM Strategy in 2018: the Whys and Hows
The state of interactive advertising: New formats are infusing digital ads with creativity that gets results
Ginny Marvin on November 20, 2017 With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level … Continue reading The state of interactive advertising: New formats are infusing digital ads with creativity that gets results
Time is running out: Engage those holiday shopping stragglers
As December quickly approaches, brands need to think about their post-Black Friday tactics. Columnist Tony Toubia shares strategies to help you engage last-minute shoppers and procrastinators. Tony Toubia on November 20, 2017 As you read this, you’re likely entering the week of Black Friday, and all your plans are in place, or you may … Continue reading Time is running out: Engage those holiday shopping stragglers