Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear. Kevin Rowe on November 20, 2017 You may have heard about private blog networks (PBNs) before, but you may not be sure what they are or why they are used. A PBN is a network … Continue reading Private blog networks: A great way to get your site penalized
These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users. Sherry Bonelli on November 20, 2017 In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number … Continue reading SEO + UX = Success
Melissa Burns — November 20, 2017 Follow @Melissa_Burns — November 20, 2017 JESHOOTS / Pixabay The growth of mobile surfing and the increase in video content have been among the most noticeable Internet trends for the last five or seven years, what with explosive development of mobile technologies and increase in network bandwidths. The year … Continue reading Video Content for Your SMM Strategy in 2018: the Whys and Hows
Ginny Marvin on November 20, 2017 With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level … Continue reading The state of interactive advertising: New formats are infusing digital ads with creativity that gets results
As December quickly approaches, brands need to think about their post-Black Friday tactics. Columnist Tony Toubia shares strategies to help you engage last-minute shoppers and procrastinators. Tony Toubia on November 20, 2017 As you read this, you’re likely entering the week of Black Friday, and all your plans are in place, or you may … Continue reading Time is running out: Engage those holiday shopping stragglers
