Daily Archives: November 29, 2017

If You’re Doing These 5 Things Your Startup Will Fail

Sam Davtyan — November 20, 2017 Follow @samdavtyan — November 20, 2017 9 out of 10 new businesses fail in their first two years. While many people focus – for good reason – on what to do to be within that successful ten percent, it’s also worth knowing what not to do. Planning for and … Continue reading If You’re Doing These 5 Things Your Startup Will Fail →

Creating Video that Delivers – Our 5 Secrets

Video Strategy

George Shipley — November 20, 2017 — November 20, 2017 When people see video content they like, they are 41% more likely to seek future content from that brand and 37% are likely to purchase your product or service! Video is a hugely powerful marketing tool. But its not simply about being entertained, audiences want … Continue reading Creating Video that Delivers – Our 5 Secrets →

How to Market Your Business for Small Business Saturday

Small Business Marketing

John Rampton — November 20, 2017 — November 20, 2017 Since 2010, the Saturday after Thanksgiving, and sandwiched in between Black Friday and Cyber Monday. It is dedicated to supporting small and local businesses across the country. Launched by American Express, the idea behind Small Business Saturday is to helps communities thrive. The day encourages … Continue reading How to Market Your Business for Small Business Saturday →

Email Automation Campaigns We’re Loving

Email Marketing Optimization

Darnelle O’Brien — November 20, 2017 Follow @thekissagency — November 20, 2017 Pexels / Pixabay Email campaigns are a great way to keep your audience engaged and interested in your products and services. And an automated campaign is a super easy way to keep your brand top of mind and make regular contact with your … Continue reading Email Automation Campaigns We’re Loving →

Betaball Explains Three Essential Ingredients to Making a Championship Team

Teamwork Skills

Ken Sterling — November 20, 2017 Follow @ken_sterling — November 20, 2017 You’ve probably heard of Moneyball—the book and movie that told the story of how data analytics made the Oakland A’s into playoff contenders. But have you heard of Betaball? Betaball is the the new book by Erik Malinowski that shows how Joe Lacob … Continue reading Betaball Explains Three Essential Ingredients to Making a Championship Team →

3 Startup Risks You Should Avoid

Startup Success

Kayla Sloan — November 20, 2017 — November 20, 2017 Having a business of your very own is a fantasy many people share. Of course it doesn’t just happen by snapping your fingers. A lot of hard work goes into any startup. First you must have a product or service people need. If it’s already … Continue reading 3 Startup Risks You Should Avoid →

Follow Analytics to Keep Your Plan on Track

Analytics

Randy Milanovic — November 20, 2017 Follow @kayak360 — November 20, 2017 When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package. From free options to complicated paid software platforms, there is no shortage of applications to tell you how many … Continue reading Follow Analytics to Keep Your Plan on Track →

3 Ways Business Owners Can Add Flexibility Into Their Schedule

Productivity

Amanda Abella — November 20, 2017 — November 20, 2017 The main reason I wanted to run my own business was so that I could add flexibility into my life. I also frequently ask my market why they want to run their own business and I get the same answer. The problem is I also … Continue reading 3 Ways Business Owners Can Add Flexibility Into Their Schedule →

The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes

SEO Strategy

You’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live. Glenn Gabe on November 17, 2017 When helping companies deal with performance drops from major algorithm updates, website … Continue reading The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes →

Analyzing Overhead Costs is Vital in a Business’ Early Stages

Cost Management

David Kiger — November 17, 2017 Follow @davidkiger — November 17, 2017 When a dream of owning a small business comes into view, the little details likely play a small role, if any. But as a plan comes together, those little details can become big issues. Overhead costs — those fixed expenses that make the … Continue reading Analyzing Overhead Costs is Vital in a Business’ Early Stages →