Daily Archives: November 2, 2017

6 Reasons Why Consumer Journey Mapping Matters More Than Ever

Carol Forden — October 26, 2017 Follow @carolforden — October 26, 2017 The consumer journey itself has changed dramatically over the past few years. The route to purchase still revolves around some key stages. Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging … Continue reading 6 Reasons Why Consumer Journey Mapping Matters More Than Ever

How to Structure Your Optimization and Experimentation Teams

Lindy Tolbert — October 26, 2017 — October 26, 2017 It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours. But what’s the best way to structure your team? Should optimization folks be in a separate team? Or under product teams? Or marketing? There’s several different … Continue reading How to Structure Your Optimization and Experimentation Teams

How to Use Trending Topics for Your Business: Twitter Success

Carol Stephen — October 26, 2017 Follow @Carol_Stephen — October 26, 2017 How to Use Trending Topics for Your Business Social Media Success We’ve all seen those trending topics on different platforms, right? And sometimes you really have to twist your posts into a pretzel shape to use them appropriately. Trending topics can be a … Continue reading How to Use Trending Topics for Your Business: Twitter Success

5 ways to sell more this holiday season with Google’s updates to shopping ads

Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features. Frederick Vallaeys on October 26, 2017   With the biggest e-commerce days of the year just around the corner, it’s not too late to take advantage of some of Google’s newest ways to … Continue reading 5 ways to sell more this holiday season with Google’s updates to shopping ads

SEO Ranking Factors in 2017: What’s Important and What’s Not

What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action. Jessica Thompson on October 26, 2017   As technology advances, search engines can refine their ranking algorithms to better determine relevance and return results that better align … Continue reading SEO Ranking Factors in 2017: What’s Important and What’s Not