Zach Heller — October 26, 2017 Follow @zheller — October 26, 2017 There are a lot of different things that go into making a pay-per-click campaign successful. But one thing is for sure, if people don’t click on your ads, none of the rest matters. So one way to improve the effectiveness of your PPC … Continue reading How to Achieve a Higher Click-through Rate on PPC Ads
Daily Archives: November 2, 2017
6 Reasons Why Consumer Journey Mapping Matters More Than Ever
Carol Forden — October 26, 2017 Follow @carolforden — October 26, 2017 The consumer journey itself has changed dramatically over the past few years. The route to purchase still revolves around some key stages. Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging … Continue reading 6 Reasons Why Consumer Journey Mapping Matters More Than Ever
5 SEO Tips for More Holiday Ecommerce Sales
Keller Tiemann — October 26, 2017 Follow @VolumeSEO — October 26, 2017 tookapic / Pixabay As we approach Halloween, the beginning of the holiday season, it is time to tune up your e-commerce stores in preparation for your biggest sales season. The sooner you can begin optimizing your e-commerce store for more search engine traffic … Continue reading 5 SEO Tips for More Holiday Ecommerce Sales
5 Tips for a Successful Fall Hiring Season
Jason Carney — October 26, 2017 Follow @WorkSmartPEO — October 26, 2017 TeroVesalainen / Pixabay Fall is great time to fill open positions – more people are looking for new jobs and you are likely working on budget planning for the new year. Before you dive in, there are a few best practices and reminders … Continue reading 5 Tips for a Successful Fall Hiring Season
How to Structure Your Optimization and Experimentation Teams
Lindy Tolbert — October 26, 2017 — October 26, 2017 It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours. But what’s the best way to structure your team? Should optimization folks be in a separate team? Or under product teams? Or marketing? There’s several different … Continue reading How to Structure Your Optimization and Experimentation Teams
Why Your Videos Aren’t Getting Views
Liz Papagni — October 26, 2017 Follow @mrktgworx — October 26, 2017 It takes a lot of work to create marketing videos for your business. After you go through all the trouble (and money) needed to write, film, produce, and distribute your video, your ultimate reward is thousands of views, right? You want people to … Continue reading Why Your Videos Aren’t Getting Views
How to Use Trending Topics for Your Business: Twitter Success
Carol Stephen — October 26, 2017 Follow @Carol_Stephen — October 26, 2017 How to Use Trending Topics for Your Business Social Media Success We’ve all seen those trending topics on different platforms, right? And sometimes you really have to twist your posts into a pretzel shape to use them appropriately. Trending topics can be a … Continue reading How to Use Trending Topics for Your Business: Twitter Success
Don’t Make These 7 Video Marketing Mistakes
Miranda Marquit — October 26, 2017 — October 26, 2017 albersHeinemann / Pixabay One of the hottest ways to share your message is video marketing. When done right, video can be engaging, and draw people to your website or business. Unfortunately, it can also be all too easy to make video marketing mistakes that can … Continue reading Don’t Make These 7 Video Marketing Mistakes
5 ways to sell more this holiday season with Google’s updates to shopping ads
Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features. Frederick Vallaeys on October 26, 2017 With the biggest e-commerce days of the year just around the corner, it’s not too late to take advantage of some of Google’s newest ways to … Continue reading 5 ways to sell more this holiday season with Google’s updates to shopping ads
SEO Ranking Factors in 2017: What’s Important and What’s Not
What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action. Jessica Thompson on October 26, 2017 As technology advances, search engines can refine their ranking algorithms to better determine relevance and return results that better align … Continue reading SEO Ranking Factors in 2017: What’s Important and What’s Not