The summer months are often a slow time for retailers — which is why it’s the best time to prepare for the busy holiday season. Columnist Tom Mucklow discusses how retailers can use this time to get started on their holiday planning. Tom Mucklow on July 27, 2017 For consumers, the holiday shopping season … Continue reading Five things retailers must do this summer to prepare for holiday shopping
Doug Dvorak — July 27, 2017 Follow @salescoach1064 — July 27, 2017 rawpixel / Pixabay Knowing your purpose in your career is almost just as important as knowing your purpose in life and if you are on the right track they should go hand in hand. You spend a lot of time working so having … Continue reading Selling Big – How to Find Your Mission, Message & Purpose in Sales
Heather Lloyd-Martin — July 27, 2017 — July 27, 2017 Templune / Pixabay Have you read sales pages that scream, “You don’t need to know SEO! Our software does it all!” Solving your SEO writing woes with software sounds so easy. You wouldn’t have to worry about keyphrase usage, penning the perfect title length, or … Continue reading Do Writers Need to Know SEO?
Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well. John Steinert on July 27, 2017 Predictive Marketing analytics (PMA)… is enjoying piles of VC … Continue reading Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now
Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar. Nate Dame on July 27, 2017 Too many marketers still bring SEO in at the end of a content marketing project. They finish a … Continue reading 3 reasons SEO belongs at the beginning of a project, not the end
Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. Andreas Reiffen on July 27, 2017 PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of … Continue reading How to test (and perfect) nearly everything in PPC
By Victoria Klochkova July 27th, 2017 Content marketing is, undoubtedly, one of the most important buzzwords among crucial concepts of modern promotional activities. Unfortunately, content marketing isn’t always applied to maximum effect. A good illustration is a recent study by software company Prezi: 8 out of 10 people forget about branded content in no more … Continue reading 8 Out of 10 People Forget Branded Content In 3 Days
Amanda Clark — July 27, 2017 Follow @GrammarChicInc — July 27, 2017 Snufkin / Pixabay Many business owners recoil at the notion of regular blogging—and their concern is a perfectly fair one: They simply feel as though they can’t afford the time investment required for consistent, high-quality blogging. To be sure, maintaining a robust business … Continue reading 5 Ways to Become a Lean, Mean, Blogging Machine
Ivan Ivanov — July 27, 2017 — July 27, 2017 Marketing is an ever changing paradigm of content promotion for the purpose of brand awareness and product sales. Far before the internet was around, print media advertisers were setting the foundation of what would later become a billion dollar industry with the rise of telecommunications … Continue reading The 4 Mistakes You Don’t Want To Make On Twitter
Sahail Ashraf — July 26, 2017 Follow @Talcontent — July 26, 2017 We are now all fully aware of what Influencer Marketing is and how it is effective for many brands across the planet. All kinds of brands, from large corporations to small businesses, are dipping their toes into the world of the influencer online. … Continue reading How Your Brand Can Benefit From The Continuing Boom In Social Media Micro-Influencers
