Miranda Paquet — July 26, 2017 — July 26, 2017 Everyone makes mistakes. But as a small business, mistakes can be costly. You need to hit the ground running and see your efforts pay off fast. So when you decide to start optimizing your website for search, there are some common mistakes you want to … Continue reading 5 SEO Mistakes That Will Hold Your Business Back
Daily Archives: August 7, 2017
How Outstanding Event Marketing Boosts Brand Awareness [Infographic]
Dave Sutton — July 26, 2017 — July 26, 2017 Here’s an unexpected marketing strategy—go rent a house and paint it pink. That’s exactly how Atlanta rapper 2 Chainz transformed his album release into a powerful brand storytelling opportunity. To prepare for the release of Pretty Girls Like Trap Music, he rented a house at … Continue reading How Outstanding Event Marketing Boosts Brand Awareness [Infographic]
Get Paid Faster by Negotiating Payment Terms Up Front
Karl Sakas — July 26, 2017 Follow @KarlSakas — July 26, 2017 stevepb / Pixabay Negotiate payment terms during the sales process, when your agency has the most leverage. A client recently shared a success story from his agency—about how he negotiated a big prospect’s payment terms from Net 60 to Net 20. In effect, … Continue reading Get Paid Faster by Negotiating Payment Terms Up Front
Quick Guide: How To Create Your Digital Marketing Plan?
Ali Liaquat — July 26, 2017 Follow @a_liaquat — July 26, 2017 Templune / Pixabay In this article, you will learn what is a digital marketing plan? How can a digital marketing plan help your business? How do you make sure your website is helping your digital marketing? Imagine ShimmerXYZ Studio is a salon known … Continue reading Quick Guide: How To Create Your Digital Marketing Plan?
Forging customer connections in a privacy-obsessed world
Marketers today typically have access to a wealth of data about their customers and prospects, but that doesn’t mean it’s a free for all. Contributor EJ McGowan advises how marketers can deliver personalized content while respecting customers’ privacy concerns EJ McGowan on July 25, 2017 The digital disruption that has revolutionized the way people … Continue reading Forging customer connections in a privacy-obsessed world
Typography in Emails: Revamp your Campaigns with Attractive Text Styling [Infographic]
Kevin George — July 26, 2017 Follow @imkevin_monk — July 26, 2017 The evolution of email marketing has happened on a fast track and marketers are battling hard to keep their subscribers engaged in their emails. Boring and monotonous emails do not grab people’s attention anymore. With waves of emails flooding the customers’ inbox and … Continue reading Typography in Emails: Revamp your Campaigns with Attractive Text Styling [Infographic]
5 eternal marketing lessons you can hang your hat on
Trends may come and go, but columnist Dave Davies shows that the core principles of marketing are just as applicable today as they were decades or even centuries ago. Dave Davies on July 26, 2017 We digital marketers exist in a fast-paced world, where the rules and strategies change on an almost daily basis. … Continue reading 5 eternal marketing lessons you can hang your hat on
The Most Common Bottlenecks in the Buyer’s Journey & What to Do About Them
Amber Kemmis — July 26, 2017 — July 26, 2017 Hooray! You’ve recently launched several marketing campaigns that have done an excellent job generating leads. But, you can’t totally celebrate because these efforts haven’t turned into real business opportunities yet. Leads are coming through the door and you’re nurturing them with content, but they aren’t … Continue reading The Most Common Bottlenecks in the Buyer’s Journey & What to Do About Them
The Psychology of Productivity: How to Work Better, Longer, Faster
Esther Cohen — July 26, 2017 — July 26, 2017 Tuan86 / Pixabay Productivity is the defining word of the modern workplace. It’s nearly impossible to read any business-focused blog and not come across an article on yet another productivity “hack”. Pop into your nearest bookstore and you’ll find rows upon rows of books promising … Continue reading The Psychology of Productivity: How to Work Better, Longer, Faster
Work-Work Balance: Avoiding Stress as a Small Business Owner [Infographic]
Eric Wall — July 26, 2017 Follow @equivityva — July 26, 2017 Stress management is probably one of the most important yet least discussed topics of being a small business owner. It often feels like stress is an unavoidable part of being an entrepreneur. If business is booming, you experience stress taking orders, dealing with … Continue reading Work-Work Balance: Avoiding Stress as a Small Business Owner [Infographic]