Daily Archives: July 20, 2017

How (and Why) Marketers Should Treat Their Resume and LinkedIn Differently

Mark Miller — July 7, 2017 Follow @MMtwopointfive — July 7, 2017 typographyimages / Pixabay Marketers, still treating your resume and LinkedIn profiles more or less the same? If so, you’re probably utilizing one (or both) the wrong way. Your resume and LinkedIn account are undoubtedly among the best tools available to market your professional … Continue reading How (and Why) Marketers Should Treat Their Resume and LinkedIn Differently

Building Social Currency: What Social Media Can Teach Us About e-Commerce Optimization

Tom Chapman — July 7, 2017 Follow @ThemusingsofTC — July 7, 2017 In this era of social media mania, making a positive impact with your posts is more desirable than ever. Most of us will have felt the buzz of receiving likes and affirmative comments on our own personal social media content, something many marketers … Continue reading Building Social Currency: What Social Media Can Teach Us About e-Commerce Optimization

Vintage Italia’s CMO credits his father with being the most influential person in his career

Get to know Vintage Italia’s CMO, Adam Cohen. Amy Gesenhues on July 7, 2017   As the CMO for Vintage Italia, Adam Cohen oversees marketing, strategic partnerships and events for the brand’s Pasta Chips and Pasta Bow Ties product lines. His latest marketing initiative is a collaboration between Vintage Italia’s Pasta Bow Ties and Tipsy … Continue reading Vintage Italia’s CMO credits his father with being the most influential person in his career

3 Questions Small Businesses Should Answer to Manage State Sales Tax

Cameron Ackbury — July 7, 2017 Follow @deskera — July 7, 2017 jarmoluk / Pixabay According to William Fox, Professor of Economics at the University of Tennessee, the development of sales tax arose out of the Great Depression. In the 1930s, 24 states and the District of Columbia began imposing sales tax, and since then … Continue reading 3 Questions Small Businesses Should Answer to Manage State Sales Tax

5 Chrome Extensions to Build Diverse & Engaging Social Media Pages

Jessica Davis — July 6, 2017 Follow @godotmedia — July 6, 2017 Managing social media pages is a tough task, especially if you are working with diverse platforms and multiple accounts. It involves a lot of switching between accounts, strategies and ideas, and getting work done efficiently. What is exactly the right content for LinkedIn … Continue reading 5 Chrome Extensions to Build Diverse & Engaging Social Media Pages

Why Search Marketers Should Have A Cross-Border Strategy

Why Search Marketers Should Have A Cross-Border Strategy by Laurie Sullivan , Staff Writer @lauriesullivan, July 6, 2017 Cross-border shopping will make up 20% of ecommerce in 2022, with sales of $627 billion, estimates Forrester Research. There is a shift in the way people make purchases, and this year an increasing number of overseas consumers … Continue reading Why Search Marketers Should Have A Cross-Border Strategy