Sourov De — June 28, 2017 — June 28, 2017 geralt / Pixabay To be a successful company you need to have a system for evaluating employee performance. There also needs to be a process for providing feedback to an employee. At most companies, a performance review serves these purposes. We don’t do performance reviews … Continue reading Have Career Conversations, Not Performance Reviews
Bob Hutchins — June 28, 2017 Follow @Bobhutchins — June 28, 2017 Turns out, honesty really is the best policy – and Sprout Social just released the data to prove it. A new report from the Q2 2017 Sprout Social Index takes a closer look at brand personality. This is what we frequently refer to … Continue reading New Report: ‘Honesty’ Valued Above All Else on Social
Brittany Laeger — June 28, 2017 — June 28, 2017 I see it all the time. Whether it’s a new HubSpot portal, a PDF document, or just in conversation, there seems to be one, universally dangerous tactic that keeps marketers from having successful and useful buyer personas. Now before I tell you what the one … Continue reading One Dangerous Mistake is Preventing Successful Buyer Persona Development
Julie Chomiak — June 28, 2017 — June 28, 2017 rawpixel / Pixabay Brand equity is one of those business terms that’s thrown around a lot and sounds quite sophisticated, but really, it’s pretty straightforward and an important part of any business’s growth plan. For small businesses, in particular, understanding what brand equity is and … Continue reading Building Brand Equity for Your Small Business
Michael Bellina — June 27, 2017 Follow @MigmanMedia — June 27, 2017 I hear it all the time. “I’m getting traffic but I don’t see any sales.” So you spend more money on your Pay Per Click (PPC) campaign and it has little or no effect. There can be several reasons but let’s assume for … Continue reading If You Are Doing Any Type of PPC, You Need To Do This
James Scherer — June 28, 2017 — June 28, 2017 Do you want to use Facebook for more than just getting Likes and sharing your most recent blog article to 2% of your Fans? You can! Facebook is a massive platform you can use to grow your business, with more than 1.7 billion users waiting … Continue reading How to Build a Complete Facebook Marketing Campaign from Start to Finish
Marcio Juarez — June 27, 2017 — June 27, 2017 FirmBee / Pixabay Ask yourself. How regularly do you check your website? Do you pay enough attention to what your users find useful or not so useful? If you don’t feel entirely comfortable with the answers, it might be a good time to review your … Continue reading Remember Your Website?
Kevin Logterman — June 27, 2017 — June 27, 2017 TukTukDesign / Pixabay CEO turnover within private equity portfolio companies is staggering. In a recent survey completed by Alix Partners, 58% of private equity CEOs are replaced within 2 years of an investment. Over the lifetime of the private equity firm’s holding of a company, … Continue reading CEO Turnover in the Private Equity Sector
