Mona Hellenkemper — June 28, 2017 — June 28, 2017 “People do not buy goods & services. They buy relations, stories, and magic.” This quote by Seth Godin describes how we make most of our purchase decisions. We are not only led by rationality alone when deciding about the purchase of a product. But how … Continue reading Emotional Vs Rational Purchases – How Social Media Triggers Consumers’ Buying Decisions
Daily Archives: July 12, 2017
Pinterest Developments: 3 Reasons Marketers Should Take Note
Angela Southall — June 28, 2017 Follow @mentionmeshare — June 28, 2017 Pinterest initially burst onto the social media scene to great fanfare a few years ago, introducing a new and intuitive way for people to save and curate their favourite things. It duly (and rapidly) built a loyal user base that’s still going strong … Continue reading Pinterest Developments: 3 Reasons Marketers Should Take Note
How to generate B2B leads with LinkedIn’s Sponsored InMail
If you haven’t been taking advantage of Sponsored InMail, it may be time to hop onboard. Columnist Garrett Mehrguth dives into the ways it can benefit your B2B organization and drive leads. Garrett Mehrguth on June 28, 2017 at 11:47 am In the B2B space, marketing qualified leads are the metric of choice. Unfortunately, for marketing … Continue reading How to generate B2B leads with LinkedIn’s Sponsored InMail
5 Ways to Improve Your Google AdWords Quality Score
John Lincoln — June 28, 2017 Follow @johnelincoln— June 28, 2017 If you’re running Google AdWords ads and they’re getting pushed down in the search engine results pages (SERPs), that’s because your Quality Score is too low. The good news is that you can make some changes to improve your score. In this article will … Continue reading 5 Ways to Improve Your Google AdWords Quality Score
An intervention on marketing’s dysfunctional relationship with data
If it feels like you have a dysfunctional relationship with data, you’re not alone. Columnist Joshua Reynolds discusses the data challenges marketers face and offers a step-by-step ‘relationship tune-up’ guide. Joshua Reynolds on June 28, 2017 As the relationship between human marketers and marketing data evolves from casual dating into something a little more serious, … Continue reading An intervention on marketing’s dysfunctional relationship with data
The SEO benefits of developing a solid site structure
Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts — and your users. Ryan Shelley on June 28, 2017 When a user lands on your site for the very first time, do they know where to go? Can they find the information they … Continue reading The SEO benefits of developing a solid site structure
Never Mind Your Prospect’s Situation – What About Their Trajectory?
Bob Apollo — June 28, 2017 Follow @bobapollo — June 28, 2017 Most of today’s most popular B2B sales methodologies – including Value Selling, Challenger®, Solution Selling, Consultative Selling, SPIN® selling and many more – recommend that we always take the time to diagnose our prospect’s current pain points before we seek to propose our … Continue reading Never Mind Your Prospect’s Situation – What About Their Trajectory?
Google My Business website builder SEO review
Google recently released a website builder product for local businesses. Columnist Tony Edward dives in to see how it works and whether it’s worth your time. Tony Edward on June 28, 2017 Google officially launched its Website Builder within Google My Business in an effort to help small businesses easily and affordably create websites. This … Continue reading Google My Business website builder SEO review
3 Ways to Entice Tourists to Your Local Business this Summer with Listings
Stephanie Heitman — June 28, 2017 Follow @stephheitman — June 28, 2017 meineresterampe / Pixabay Whether you live in an area with a number of tourists or you’re just looking to attract more new customers this season, updating and managing your local listings is an easy way to make sure your business is visible online. … Continue reading 3 Ways to Entice Tourists to Your Local Business this Summer with Listings
How to Set Up Amazon PPC: A 2017 Guide
Franz Jordan — June 28, 2017 Follow @FJordan_ — June 28, 2017 Amazon Sponsored Products (‘PPC’) can play a huge role in the growth and success of your business. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. However, it remains that running ads on Amazon continues to be a … Continue reading How to Set Up Amazon PPC: A 2017 Guide