Daily Archives: May 11, 2017

The Mufasa Metric: Rethinking attribution in the Engagement Economy

Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates. Chandar Pattabhiram on April 24, 2017   Attribution has traditionally been the bane of all marketers, but we’re no longer … Continue reading The Mufasa Metric: Rethinking attribution in the Engagement Economy

Doing Less With More!

Dave Brock — April 24, 2017 Follow @davidabrock— April 24, 2017 It’s become trite to say “sales has changed more in the past 5 years than in all preceding history.” Indulge me with leveraging this trite phrase. Usually, I look at these issues from the customer point of view, knowing that much of what has … Continue reading Doing Less With More!

Shop ‘Till You Drop: Millennials, Email And Showrooming

Shop ‘Till You Drop: Millennials, Email And Showrooming by Ray Schultz , April 18, 2017 One third of all apparel purchases were made via mobile phones during weekends last December, and the season’s peak shopping day was Sunday. And millennial customers engaged in showrooming, choosing clothes in the store and buying them online. These are … Continue reading Shop ‘Till You Drop: Millennials, Email And Showrooming