Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates. Chandar Pattabhiram on April 24, 2017 Attribution has traditionally been the bane of all marketers, but we’re no longer … Continue reading The Mufasa Metric: Rethinking attribution in the Engagement Economy
Daily Archives: May 11, 2017
8 Ways to Apply User-Centered Design Right Now
Alex Jasin — April 24, 2017 — April 24, 2017 “Keep it simple, kid.” This quick phrase could’ve saved me hundreds of hours and thousands of dollars, but like so many beginners before me, I didn’t listen. There are countless stories of overcomplicating simple tasks, like the US space program’s epic fail while searching for … Continue reading 8 Ways to Apply User-Centered Design Right Now
How Account Managers Build Accountable Creative Teams to Support Client Goals
Julie Huntley — April 24, 2017 — April 24, 2017 No matter the size of your team, clients or projects, account management is one of the most important investments an agency can make. Sure, it’s up to accounting to keep your finances in check; it’s up to creative to keep the ideas flowing; and it’s … Continue reading How Account Managers Build Accountable Creative Teams to Support Client Goals
10+1 Kick Ass SEO Tools to Skyrocket Your Blog Positions
Joan Selby — April 24, 2017 — April 24, 2017 Google relies on over 200 major and over 10,000 minor signals when determining your blog’s ranking. It’s safe to assume that climbing up the ranks requires a lot of time, effort, and expertise on your part. This is especially true when it comes to practices … Continue reading 10+1 Kick Ass SEO Tools to Skyrocket Your Blog Positions
Images: Your easiest page speed win
Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization. Kristine Schachinger on April 24, 2017 Over the past few years, page speed has become very important in terms of your site’s traffic and … Continue reading Images: Your easiest page speed win
The Beginner’s Guide to Creating Lead Magnets that Work
Sean Ogle — April 24, 2017 Follow @seanogle— April 24, 2017 You’ve all heard that the money is in the list. And that’s all fine and good, but the hard part is actually getting people on that list. The fact of the matter is, getting subscribers isn’t as easy as it used to be. People … Continue reading The Beginner’s Guide to Creating Lead Magnets that Work
Doing Less With More!
Dave Brock — April 24, 2017 Follow @davidabrock— April 24, 2017 It’s become trite to say “sales has changed more in the past 5 years than in all preceding history.” Indulge me with leveraging this trite phrase. Usually, I look at these issues from the customer point of view, knowing that much of what has … Continue reading Doing Less With More!
Understanding Emotion In The Marketing Funnel
By Evelyn Timson April 24th, 2017 For many years the rationalist model of marketing has been dying. Whilst marketing has always been synonymous with salesmanship (the notion of selling the brand as well as the product still holds true today), there has been a decisive departure from appeals of a purely rational nature towards a … Continue reading Understanding Emotion In The Marketing Funnel
Shop ‘Till You Drop: Millennials, Email And Showrooming
Shop ‘Till You Drop: Millennials, Email And Showrooming by Ray Schultz , April 18, 2017 One third of all apparel purchases were made via mobile phones during weekends last December, and the season’s peak shopping day was Sunday. And millennial customers engaged in showrooming, choosing clothes in the store and buying them online. These are … Continue reading Shop ‘Till You Drop: Millennials, Email And Showrooming
Write Better Case Studies with These 7 Tips
Rachel Sullivan — April 24, 2017 Follow @rachelesullivan— April 24, 2017 Case studies are valuable bottom-of-the-funnel content assets that speak volumes to the quality and results of your company’s work. Case studies are an indispensable resource and often one of the first assets serious prospects will ask you for. All this means you should not … Continue reading Write Better Case Studies with These 7 Tips