Alan Rita — March 20, 2017 — March 20, 2017 A phrase commonly used these days: “someone hacked their…” and you can fill the gaps with emails, database, website, and so many other etceteras that may seem of interest for people with questionable ethical values. Prior asking yourself if your content is worth the risk … Continue reading Is Your Company Vulnerable to a Hacker’s Attack? [Infographic]
Olga Bedrina — February 27, 2017 Follow @animatron— February 27, 2017 Both corporations and small businesses are successfully leveraging social media to increase their visibility and maintain contact with customers. However, the difference is that SMBs may not command the resources that large corporations do. Still, social media can level the playing field because it … Continue reading 3 Steps for Cost-Effective Social Media Marketing for SMBs
Kenna Griffin — March 28, 2017 — March 28, 2017 Can you establish your professional brand in 160 characters or less? If you have a Twitter account, you already have. While you were trying to be cute and clever when writing your Twitter bio, you may have missed an opportunity to make valuable network connections. … Continue reading Does Your Twitter Bio Do Its Job?
Dave Sutton — March 28, 2017 — March 28, 2017 It seems like for the past several years, we marketers have been hearing something akin to Paul Revere’s famous alert to the colonial militia: “The Millennials are coming! The Millennials are coming!” Well, it looks like they have arrived. Millennials are generally the children of … Continue reading Building Momentum with Millennials
Karen Repoli — March 28, 2017 Follow @karenrepoli— March 28, 2017 We recently purchased a new home and embarked on the task of remodeling it to our taste. Since we are in a new community, I’ve been searching for local contractors for painting, countertops, tiling, etc. I was surprised by the number of service business … Continue reading Why Your Local Service Business Needs a Website
Alice Chen — March 28, 2017 — March 28, 2017 Change is sometimes necessary when it comes to payments. It can be a business’ Achilles’ heel to do things simply because “it’s always been done this way”. With new, emerging technology and changing consumer behavior, merchants will do well to exercise agility and ability to … Continue reading 5 Traditional Payment Practices That Hinder Growth
Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already. Greg Gifford on March 28, 2017 Closing out the excellent first time slot in the Local track at SMX West this year was Thomas Ballantyne’s session … Continue reading Harnessing the power of online reviews
Rebekah Mori — March 28, 2017 — March 28, 2017 When launching an SEO strategy, local business owners naturally want to be at the top of organic rankings for keywords that represent their business. In fact, this goal is usually what signals the need for SEO in the first place. Certainly, organic rankings are an … Continue reading 5 Reasons Organic Rankings Aren’t the Only Factor of SEO Success
Rick Goodman — March 28, 2017 Follow @DrRickGoodman— March 28, 2017 Productivity and stress aren’t necessarily two sides of the same coin, but they do go hand in hand, much more often than any of us would like. When you agonize over all the things you have to do, and make changes to your daily … Continue reading How to Boost Productivity—Without Boosting Stress
Lynn Hunsaker — March 28, 2017 Follow @clearaction— March 28, 2017 Is customer engagement, artificial intelligence, digital marketing, predictive analytics, big data, or some other “shiny object” the key to driving business performance? Certainly all of these endeavors can make a difference in revenue growth. Yet there is a bigger picture: none of these is … Continue reading 3 Ultimate Factors of Business Performance
