Daily Archives: March 2, 2017

Must-Read Tips On How To Improve Site Usability For Better Conversions

Web Optimization Guidelines

By Joe Ryan  February 13th, 2017 Website usability has been the black horse of conversions. Usability testing actually gives real data about how easy your customers and users are able to access and use your website. We realised that this data can effectively act as the feedback for making usability improvements in order to increase … Continue reading Must-Read Tips On How To Improve Site Usability For Better Conversions →

Report: Marketers like AI-based tools, but think they already have them

Marketing Platforms

Forrester Consulting study confirms the idea that marketers want AI but don’t yet understand what it offers. Barry Levine on February 13, 2017    Marketers sure love them some artificial intelligence (AI). Even if they’re not quite sure what it is or whether they are already using it. That was the big takeaway from a … Continue reading Report: Marketers like AI-based tools, but think they already have them →

3 2017 B2B Sales and Marketing Video Trends: It’s Time to Make Your Move

B2B Engagement

Bruce McKenzie — February 13, 2017 — February 13, 2017 Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats More interactive I think the traditional categories of testimonial, webinar, explainer, etc. are becoming less relevant. What’s important is using the medium effectively. Here are a … Continue reading 3 2017 B2B Sales and Marketing Video Trends: It’s Time to Make Your Move →

Social Customer Service Is Changing the Face of Business

Social Leadership

Jana Barrett — February 10, 2017 Follow @_janabarrett— February 10, 2017 Social media is changing our culture drastically. It’s easier to share information, publish ideas, and create a “personal brand.” As we do so, our lives become increasingly more public. Business has felt its impact too. Social media has introduced new marketing channels, impacted the … Continue reading Social Customer Service Is Changing the Face of Business →

Is Email Marketing the Right Business Solution for You?

Email Marketing Mistakes

Kaitlyn Hammond — February 10, 2017 — February 10, 2017 When operating a small business, how do you increase brand exposure to try and compete with the bigger, better-known companies? While large corporations and established business can have multi-million dollar advertising budgets, many small business owners cannot afford to spend 1 percent of that. However, … Continue reading Is Email Marketing the Right Business Solution for You? →

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