Shanelle Mullin — January 27, 2017 — January 27, 2017 Here’s a common phrase that perhaps you’re familiar with: “Don’t raise your voice, improve your argument.” As an optimizer, you’re in the business of arguing. You’re constantly arguing with your visitors about whether they should leave their email or not, buy something or not. Improving … Continue reading Ancient Rhetoric for the Modern Persuader: How to Argue for Conversions
Kara Bosworth — January 27, 2017 — January 27, 2017 Millennials take a lot of flak, but studies have shown that they’re dedicated workers, skilled at collaborating with others, and very connected; according to research firm Gallup, 91 percent of millennials have a smartphone and 71 percent name the Internet as their primary source of … Continue reading 10 Jobs Only Millennials Would Understand
David Christopher — January 27, 2017 Follow @davidmchris— January 27, 2017 Some small businesses explode on Instagram, packing on followers by the thousand. In this blog post we look at some of the fastest growing accounts from Tailwind’s 100,000 members on the hunt for tips to help you grow too your following. If you own … Continue reading How to Grow Instagram Followers for Small Businesses
by Laurie Sullivan, Staff Writer @lauriesullivan, January 26, 2017 Reaching new customers using prospecting is on the rise. IgnitionOne note in its Q4 2016 Digital Marketing Report a shift in the amount that marketers spent in targeting ads — also known as remarketing — to consumers who have visited a site before, to a … Continue reading Data Suggests Brands Tie Search To ‘Prospecting,’ Programmatic Tactics
Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces. Scott Heimes on January 27, 2017 Marketing automation technology is designed to automate portions of the marketing process and provide data … Continue reading Using marketing automation to create successful email programs in 2017
With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment. Julian Connors on January 27, 2017 High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike … Continue reading Do organic keyword rankings matter anymore?
Asaf Hartuv — January 27, 2017 Follow @asafhartuv— January 27, 2017 Video has become a huge player in the online marketing industry ever since Google started prioritizing it in search. Ever since brands started to realize that they could rank in search more quickly with video than they could with a blog post covering the … Continue reading Video Marketing Trends for 2017
Morgan Chaney — January 27, 2017 — January 27, 2017 Annnddd we’re back! Just like that, the holidays were a total blur, welcome to 2017. I’m hoping that amidst catching up with family, rocking out to Mariah Carey, eating for three, and enjoying the festivities and traditions, you had a moment to enjoy some peace. … Continue reading Building Meaningful Recognition In The New Year
Tukan Das — January 27, 2017 Follow @tdas— January 27, 2017 If you or anyone on your sales team is on the fence about leveraging social media as part of their tactics, it’s time to knock them off. Social selling is one of the most powerful tools out there for building relationships with customers and … Continue reading 7 Research-Backed Reasons Why You Need To Start Social Selling Today
Christopher Moore — January 26, 2017 Follow @cjmoore— January 26, 2017 When you’re creative and resourceful enough to have made products you can sell for a profit, you’re already on a good track. But what happens when you need to take pictures of them for your website? Are you confident you can take good enough … Continue reading A DIY Guide to Product Photography for the Resourceful Entrepreneur
