Daily Archives: January 17, 2017

Why Email is Still King Among Digital Communication Channels

Maria Wachal — December 30, 2016 — December 30, 2016 Despite the several communication platforms that the Internet offers, email remains the most important and the most widely used. The popularity is so high that there are people asking on Google and Quora how many email accounts they should have! When we crunch the numbers … Continue reading Why Email is Still King Among Digital Communication Channels

The Evolution of the Strategic CMO [Infographic]

Louis Foong — December 30, 2016 Follow @thealeagroup— December 30, 2016 With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that power the way that they could be, as illustrated by … Continue reading The Evolution of the Strategic CMO [Infographic]

LinkedIn: a helpful tool or a time-soaking distraction? (Part 2 of 3) How is this relevant to me?

LinkedIn: a helpful tool or a time-soaking distraction? (Part 2 of 3) How is this relevant to me?2016-11-09 Published by TheLinkedinMan.com on November 09, 2016 In the second blog of this series (first one can be found here) we will look at how relevant LinkedIn is to you. Through running training sessions and talks I have … Continue reading LinkedIn: a helpful tool or a time-soaking distraction? (Part 2 of 3) How is this relevant to me?

3 Ways Google’s Mobile First Ranking Affects SEO

George Beall — December 31, 2016 Follow @GeorgePBeall— December 31, 2016 Google’s most recent changes rank mobile friendly sites above those that are not mobile friendly, when the user is searching on their smartphone. This makes sense from a logical perspective, but may be very disrupting from a marketing one. If your website hasn’t already … Continue reading 3 Ways Google’s Mobile First Ranking Affects SEO