How can enterprise businesses grow their local marketing without ads? Columnist Megan Hannay says the only way is to rethink ‘organic’ marketing. Megan Hannay on September 28, 2016 Scaling local seems oxymoronic, which is why advertising platforms — digital and analog — rule in the local space. If you Google the term “local marketing … Continue reading How to scale organic local marketing
by Emily LordahlSeptember 28, 2016 You’ll be glad to hear that I’m like any other social, mobile millennial out there. I curl into bed at night and before I drift into la la land, I bask in the glow of my smartphone and scroll through the depths of my social media feeds—a modern lullabye. First … Continue reading What If Your Favorite Brand Was Your Least Favorite Social Media Friend?
by Kathleen OsgoodSeptember 28, 2016 In my blog last month I promised to write something interesting about stage duration analysis for my next post. I started something deep and metric focused and was then distracted by a few interviews. I’ll be straight, I like interviewing. I get excited about bringing top talent into our team, … Continue reading So You Want to Sell Software? How to Interview for & Nail That Prime AE Role
by Ben MulhollandSeptember 28, 2016 Project management is the key to sticking to your budget and deadline, whilst keeping the most important tasks at the forefront of your company. Without it, you leave the future of your business at the mercy of your teams and employees (which, in case you weren’t aware, is not a … Continue reading The 5 Project Management Steps To Run Every Project Perfectly
by Personal Branding BlogSeptember 28, 2016 Ideally, every business can only survive when there are people, and one’s net gain depends on his network. No wonder the economics analysts maintain that connecting/networking is one of the most important business, and life skill sets you will ever learn. Studies have shown that a greater percentage of … Continue reading Small Business Networking Strengthens Your Personal Brand
by Sue KrauseSeptember 28, 2016 A Q. & A. with Facebook Product Marketing Manager, Mobile Advertising Kevin Chao The Jornaya team has heard a lot of buzz lately about Facebook’s new lead ads product. I recently had a chat with Facebook’s Kevin Chao to get the lowdown on Facebook lead ads to share with you. … Continue reading All About Facebook Lead Ads
We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis. Andrew Shotland on September 28, 2016 Today, let’s talk about reporting local SEO results — specifically, reporting them with the tools Google provides. While proving … Continue reading How do you deal with local SEO KPIs that don’t pass the smell test?
What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share. Andrew Dennis on September 28, 2016 In March, Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links. Content and links have a symbiotic relationship: great content attracts links, and … Continue reading Content and SEO: Building linkable content
by Dale Keipert Follow @360InteractiveSeptember 28, 2016 It’s been 2 years since the last major update and Google has announced the release of the 4th major Penguin Update. These update announcements can get pretty techie and filled with so much industry jargon that most people just quit trying to understand what the announcements are trying … Continue reading What Is This New Penguin Update All About
Contrary to what some say, developers don’t hate marketing — unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them. Josh Aberant on September 28, 2016 It’s easy to caricature the relationship between marketers and developers as something like, “marketers are from Mars, developers are from Venus,” where … Continue reading Developer marketing and the myth of the Rosetta Stone
