Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score. Jeffrey L. Cohen on September 29, 2016 Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need … Continue reading What’s more important than a B2B buyer’s lead score?
Daily Archives: October 21, 2016
How Much Good Can Information Do?
by Varun NayarSeptember 28, 2016 How much is transparency worth? Or, to ask a better question: How much is access to information worth? According to a recent report from McKinsey & Company, open data—that is, information that the government or private-sector organizations chooses to make public—has the potential to create $ 3 trillion of value … Continue reading How Much Good Can Information Do?
6 eCommerce Sales Promotions That Convert Like No One’s Business
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 28, 2016 It was Zig Ziglar who said: “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” Sales promotions are one of the best ways to jump these hurdles, proven to drive sales time and time again. The key, though, is to tailor … Continue reading 6 eCommerce Sales Promotions That Convert Like No One’s Business
Abandoned Shopping Carts Are Email Marketing’s Greatest Opportunity
by Sean Hargrave, Staff Writer, September 28, 2016 So only around half of British retailers use abandoned cart email retargeting. Yet according to the same piece of research, and another that is coincidentally also published today, they are the most successful automated emails available to marketers. Just how successful? Well, to take the case study of … Continue reading Abandoned Shopping Carts Are Email Marketing’s Greatest Opportunity
Translation for Global B2B Ecommerce
by Jen Horner Follow @mtmlinguasoftSeptember 28, 2016 Pro tip: Indicate languages; don’t use flags. Online B2B sales are growing rapidly at home and overseas. Scalability of cloud platforms, constant mobile access, and the changing demographics of B2B buyers will accelerate the move to e-commerce. As industry, logistics, and warehousing become automated, purchasing will be expected … Continue reading Translation for Global B2B Ecommerce
New Targeting Options for Facebook Live
by Asaf Hartuv Follow @asafhartuvSeptember 28, 2016 One of the best things about Facebook has always been its plethora of targeting options for marketers. You can literally choose from tens of thousands of options to drill down for your ads, ensuring that you reach exactly the audience you want without having to spend any more … Continue reading New Targeting Options for Facebook Live
The 4.3 Billion User Marketplace You Can’t Afford to Ignore
by John Nemo Follow @JohnNemoPRSeptember 28, 2016 Often misused, forgotten or flat out ignored, this online marketing method remains one of the most effective ways to sell your products and services. Ray Tomlinson was onto something big back in 1972. No, it wasn’t uncovering Watergate or watching a new movie called The Godfather. Rather, Tomlinson … Continue reading The 4.3 Billion User Marketplace You Can’t Afford to Ignore
Testing AdWords Bid Headroom, Higher CPCs
Examining Whether AdWords Bid Headroom Leads to Higher CPCs on Brand Keywords by Joseph Shoemaker on September 26, 2016 In the digital-first world of 2016, protecting a brand name and reinforcing customer loyalty has become increasingly important to employing a successful marketing strategy. But even as companies are learning how to better reach their customers … Continue reading Testing AdWords Bid Headroom, Higher CPCs
What is a Supply Chain? How Can It Be Improved?
by Corey CarpinelliSeptember 28, 2016 If you’re involved in any kind of B2B transactions on a regular basis you’ve probably heard the term supply chain. You’re probably also familiar with some of the ideas that underly supply chain management. In an age of increasing automation, integration, and cross-company communication, you should establish an effective strategy … Continue reading What is a Supply Chain? How Can It Be Improved?
How the UK is Changing the Way They Find New Business Leaders
by Marco Sacca Follow @AccuraCastITSeptember 28, 2016 Education plays an important role in Business when it comes to finding the brightest minds to be the future leaders in our modern cathedral offices. But what is the current state of business education and what are the trends that could be changing the way young people enter … Continue reading How the UK is Changing the Way They Find New Business Leaders