Daily Archives: September 30, 2016

3 Ways Disgruntled Employees Can Put you Out of Business

by Chris BrenesSeptember 12, 2016 Employee turnover happens, doesn’t it? It’s an unfortunate byproduct of being a business owner. Not everyone’s finish line is your finish line. But you probably learned that long ago. No matter what type of internal culture you have, employee turnover is something that you’re going to have to deal with. … Continue reading 3 Ways Disgruntled Employees Can Put you Out of Business

Marketers’ Ability To Use Data Gains Sophistication

by Jack Loechner, Staff Writer @mp_research, September 8, 2016 According to survey data compiled from the DMA/Winterberry Group Quarterly Business Review, U.S. marketers reported record levels of confidence in the practice of data-driven marketing (DDM) and its prospects for growth following the second quarter of 2016, even as they signaled that the revenues generated by … Continue reading Marketers’ Ability To Use Data Gains Sophistication

48 Instagram Accounts to Follow for On-Demand Inspiration

by Emelina Spinelli Follow @ecspinelliSeptember 11, 2016 We all need inspiration. Most people can’t just pull it out of thin air. Inspiration often comes from “stealing like an artist.” So steal away! I’ve compiled a list of my favorite go-to Instagram accounts for incredible inspiration, on-demand. A Beautiful Mess ☀ @runnerkimhall #ABMlifeissweet A photo posted … Continue reading 48 Instagram Accounts to Follow for On-Demand Inspiration

Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences

by Laurie Sullivan@lauriesullivan, September 8, 2016 Advertisers are increasingly moving toward focusing on consumer behavior described in moments that create an emotional response and away from targeting by characteristics, according to research released Thursday. AOL has conducted global research to examine what emotions motivate consumers to engage with content. The research focuses on the “why” — the reasons consumers … Continue reading Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences

4 Actionable Ways to Drive Relevant Traffic to a Geo-Targeted Landing Page

by Bonnie Harris Follow @waxgirl333September 11, 2016 Geography has significant importance when it comes to creating customized and local landing pages. If you own a burger joint based in Newark, you’d want to create a website with geo-targeted landing pages that contain information about this city. Most importantly, however, you’d want these landing pages to … Continue reading 4 Actionable Ways to Drive Relevant Traffic to a Geo-Targeted Landing Page

5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls

by Gina BottiSeptember 11, 2016 The secret’s out: People engaging with social media ads on their smartphones convert by calling. Facebook and social advertising will generate 12 billions of phone call conversions to US businesses this year. And that number is expected to grow by nearly 200% to over 36 billion calls in 2019. This … Continue reading 5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls