by Luana Spinetti Follow @LuanaTFSeptember 7, 2016 According to HubSpot’s visual content marketing statistics for Jan 2016, today’s web users interact and are much more attracted by visuals than in the past, and marketers strive to give visual assets a more prominent role in their strategy. This is not only about compelling images to accompany … Continue reading How to Get Started With Video Marketing for Your Blog – A Short Guide
How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy. Jordan Elkind on September 7, 2016 As marketers, we all know the importance of data in informing our customer relationship and communications decisions. In recent years, marketing teams … Continue reading From insight to action: 3 common pitfalls and strategies for more actionable data
by Rick Lepsinger Follow @onpoint_llcSeptember 7, 2016 Great teams are the building blocks of any organization. A great team has shared goals, clear roles, transparent processes for solving problems and making decisions, and the ability to deal with conflicts constructively. A good team may have some of these elements; a great team will have them … Continue reading 8 Team Building Tips for Leaders That Actually Work
by Jarrick CooperSeptember 7, 2016 According to HubSpot, 38 percent of people will stop engaging with a website if the content or layout is unattractive. We all know how important your website’s design is. Whether it’s making a good impression with new leads and prospects or serving and adding value for existing customers, your central … Continue reading How to Gather Data For Your Next Website Redesign
by Triniti Burton Follow @Triniti_IntSeptember 7, 2016 B2B marketers are starting to get glimpses of their 2017 pipeline goals and wrapping their heads around what percentage their teams will need to contribute next year. Quick analysis of conversion rates, database size, etc. are indicating for some that the only way to reach next year’s … Continue reading 11 Tips to Make Content Syndication Work for Demand Generation
by Dennis Yu Follow @dennisyuSeptember 7, 2016 You keep your great people and terminate the bad people- we all do that. But it’s the merely good people that will kill you. “Steve is a good guy”, you tell yourself. He didn’t do anything so egregious that he deserves getting fired. And maybe his performance will … Continue reading Nobody Wants To Admit This, But Good People Are The Ones Who Kill Startups
by Silviya Dineva Follow @_SilviyaDinevaSeptember 7, 2016 How to Lower Your Cart Abandonment Rates? Almost 70% of the customers abandon their shopping cart. That is when they add a product to their online shopping basket but never end up the purchasing it. At this stage of the customer journey, the online retailers are very close … Continue reading Shopping Cart Hacks For Lower Abandonment Rates
By Troy Evans September 7th, 2016 When was the last time you reviewed an AdWords Auction Insights report? When you did, was it anything more than a simple export to check who else is on the radar bidding on the same terms as you? If you’re an executive, are you fully aware of the potential … Continue reading How To Use AdWords Auction Insights in Your Marketing Strategy
by Jordan LoreSeptember 6, 2016 Pay-per-click advertising (PPC) can be an intimidating process for those new to digital advertising. Figuring out what to spend, what to write and who to target are only the first steps to planning a PPC strategy. Once you get yourself set up on Google AdWords and run a few ads, … Continue reading Google AdWords Optimization: How to Organize Your Ad Groups
by Kathleen OlsonSeptember 7, 2016 No matter what type of business you own, you have probably discovered that there are always times when you need more money. In many cases, it is impossible to rob from Peter to pay Paul, so to speak, because you don’t have a lot of extra money at your disposal. … Continue reading 9 Services to Raise Cash for Your Business
