by Sahail Ashraf Follow @TalcontentSeptember 6, 2016 If you’re a social media manager, you will probably recognise that you are currently working one of the hardest, most challenging jobs in marketing. The sheer depth to the tasks is immense, with so many different things to manage every day, and a ton of strategy based thinking … Continue reading 6 Most Important Principles Of Social Media Management
by Mike Brooks Follow @michaelsbrooksSeptember 6, 2016 If you’ve been marketing your business online for more than a couple days, you probably know the one big truth… Google changes And they change a lot. One of the many Google changes I’ve been watching since it was announced in 2015 is called RankBrain. To put it … Continue reading What Is RankBrain? Google News You Can Use.
by Jenifer Kramer Follow @jenerositymktgSeptember 6, 2016 Many of you have probably seen in the trades that the Kardashian sisters have sued one-time licensee, Haven Beauty, and won. The manufacturer was found guilty of not obtaining approvals on licensed products and then, to add insult to injury, failing to pay royalties on the sales of … Continue reading Defending Your Rights…
by Carl Faulds Follow @CashsolvSeptember 6, 2016 Getting a business loan isn’t easy, with banks having significantly tightened their criteria since 2008. Of course, your business could be in the lower-risk category, so you’ll strike lucky, or you might secure finance from an alternative lender applying different criteria. But having obtained the business loan you … Continue reading How Not to Spend Your Business Loan
by Aaron Baar, Staff Writer, September 6, 2016 The role of mobile as an e-commerce and search channel can’t be overstated. It used to be that a Web site could be mobile-responsive or mobile-optimized, but now e-commerce sites are considering something more. Specifically Google AMP (accelerated mobile pages). Google AMP is designed for Web sites … Continue reading Are You AMP-ed? (Should You Be?)
by Angela Hausman, PhD Follow @MarketingLetterSeptember 6, 2016 Academics teach the concept of segmentation based on consumer personality traits, lifestyles, and motivations, yet marketers are less likely to use so-called psychographics to create target markets (or consumer personas) in a meaningful way. In today’s discussion, we’ll talk about: how marketers segment markets based on consumer … Continue reading Consumer Personality Segmentation in Digital Marketing
Duplicate content can often arise without our knowledge, despite our best efforts to prevent it. Columnist Stephanie LeVonne shows how you can identify and fix it. Stephanie LeVonne on September 6, 2016 You’ve probably heard the phrase “duplicate content” being thrown around from time to time, and like any savvy webmaster, you’d never dare … Continue reading Don’t get duped by duplicate content: 8 quick checks for every SEO
by Sunil Bagai Follow @ZenithtalentSeptember 6, 2016 If we look back at the Bureau of Labor Statistics’ (BLS) jobs report for the summer, the figures tell a more nuanced tale than stasis or small improvements. The good news is that businesses hired 5.1 million professionals. The bad news is that all industries, in aggregate, … Continue reading Progressive Filling: 3 Ways to Move Forward from Backfilling
