Daily Archives: September 20, 2016

Google Thinks Mobile First Unless It’s A Modular Phone

by Laurie Sullivan, Staff Writer @lauriesullivan, September 2, 2016 A phone with interchangeable parts intended to reduce electronic waste and allow consumers to keep the core of the device longer than a year or two seemed like a good idea at the time of conception. That’s how many describe Google’s defunct modular mobile phone design … Continue reading Google Thinks Mobile First Unless It’s A Modular Phone →

How To Broadly Focus Content And Still Get Results

Search Engine Optimization

By: Rand Fishkin, September 2, 2016 Knowing what content to create is one of a marketer’s most difficult jobs. It’s all too easy to imagine your target audience and what they already appreciate, then create more of that. In today’s Whiteboard Friday, Rand discusses why that’s a bit short-sighted, and we should have a broader … Continue reading How To Broadly Focus Content And Still Get Results →

Local citations are dead; long live local citations!

SEO Audit

Local citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them? Columnist Andrew Shotland discusses the results of a study which suggests we might be. Andrew Shotland on September 2, 2016 In June, we published a large statistical study on how Google’s local … Continue reading Local citations are dead; long live local citations! →

4 Shopper Stats that Make Website Personalization a Must

Website Special Guidelines

by Shana RusonisSeptember 2, 2016 As a retailer, you’re quite familiar with calls to personalize your site in order to optimize the customer experience and supercharge sales. You can pin this personalization mandate on the Amazon effect. While you may think references to Amazon are overused, there are good reasons this retail giant continues to … Continue reading 4 Shopper Stats that Make Website Personalization a Must →

12 Badass Ways to Fund Your Business Idea

Business Improvement

by Emelina Spinelli Follow @ecspinelliSeptember 2, 2016 Everyone that I know that has gone into business always asks… “but how do I find the money to do this!?” Seriously, there are a million other things that you’re going to run into that is probably more important than finding the money to start your new business—especially … Continue reading 12 Badass Ways to Fund Your Business Idea →

4 Simple Mistakes to Avoid in B2B Web Design

Website Mistakes

by Danielle HillSeptember 2, 2016 It’s important for B2B firms to have a polished, professional web design that tells the company’s story visually and helps them stand out from their competitors. However, if the B2B website design makes the four simple mistakes listed below, the design may harm the brand’s image rather than help it. … Continue reading 4 Simple Mistakes to Avoid in B2B Web Design →

The Marketing Tool That Will Help You Build The Best Teams

Team Management

by AJ Brustein Follow @ajbrusteinSeptember 2, 2016 Outside of working and spending time with my family, there is only one other weekly commitment I stick to – playing soccer. I play in a Tuesday night coed league that at times can be pretty competitive. We are often happy to just have enough players to field … Continue reading The Marketing Tool That Will Help You Build The Best Teams →

How Social Media Measurement Can Help Save Influencer Marketing

Social Media Utilization

by William Comcowich Follow @CyberAlertSeptember 2, 2016 You’ve worked with your influencers to develop marvelous content. Selected influencers post the well-crafted, beautifully shot Instagram, video blogs or YouTube videos. But did the audience like it? And will your influencer marketing impact brand awareness or ROI? Without adequate measurement, it’s impossible to know. That’s a common … Continue reading How Social Media Measurement Can Help Save Influencer Marketing →

3 Things to Consider Before Opening a New Business Location

Business Development

by Brian Stupp Follow @IOUFinancialSeptember 2, 2016 Opening a new business location can provide many advantages, from additional profits to increased brand exposure. However, there are essential steps to ensure the success of your expansion that many small business owners forget. Investing into opening a brand new location without sufficient preparation can be detrimental to … Continue reading 3 Things to Consider Before Opening a New Business Location →