Erika Giles August 4, 2020 Tracking where your website traffic comes from is a wise move for marketers. You should always be looking for windows of opportunity to optimize and leverage new strategies in the mediums that are performing well for you. But finding the specific nuances of your traffic flow can be tricky if … Continue reading What Are UTM Codes? Here’s How to Use Them
Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it privacy compliant. Alan K’necht on July 30, 2020 For over 20 years, website analytics has leveraged the use of persistent cookies to track users. This benign piece of code … Continue reading Here’s an alternative to cookies for user tracking
Mary Lister July 13, 2020 If you’re anything like me, you’ve been revisiting Pinterest a lot more recently for quarantine cooking recipes, home DIY projects, decorating updates, arts and crafts—the list goes on and on. In the midst of my recipe dive, I saw tons of Pinterest video ads, and I realized how effective this … Continue reading Get Started With Pinterest Video Ads: Here’s How
Angela Hausman, PhD July 7, 2020 Just as with traditional retail, any business operating in the world of digital retail likewise needs to know how to make and keep their customers happy if they wish to succeed. And, a digital retailer will likely face a different set of customer expectations than their offline cousins. What … Continue reading Digital Retailer? Here’s What Your Customers Want
Akvile DeFazio July 4, 2020 Lots of businesses are impacted by the weather, and even more can benefit from factoring weather into their Facebook advertising strategy. Some of our social media advertising clients on our agency roster seeing an uptick in sales during certain types of weather or during select seasons, so we looked into … Continue reading Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How
Keith Reinhardt June 29, 2020 As local governments begin lifting lock downs and permit more businesses to reopen, email should be one of your go-to channels to entice shoppers back into stores. If you’re like many retailers, you’ve already sent out at least one “Woo hoo, we’re reopening!” email. Who could blame you? Getting customers … Continue reading Reopening Your Business? Here’s How to Leverage Email Marketing to Make it a Success
Shane Green June 17, 2020 As we evolve into our new virtual world and become reliant on communications technology to host our meetings of all shapes and sizes, I’ve been wondering how we will position our many fantastic leaders. As I’ve watched them perform, I’ve realized that we need facilitators now more than ever before—not … Continue reading Leaders as Thoughtful Facilitators: Here’s Why and How to Get Started
Kazi Hassan June 17, 2020 Tumisu / Pixabay The COVID-19 pandemic is not only a public health crisis, but it is also an economic one. In the three months since lockdown measures have been put in place, over 14 million Americans have lost their jobs and even more have had their hours reduced. If you’re … Continue reading No Skills, No Problem: Here’s 7 Simple Ways to Earn Money Online
Content suitable for YouTube or Instagram typically won’t perform well on TikTok so give your influencers some room to tailor the content to what they know works well. Evan Horowitz on June 2, 2020 Similar to other social media platforms, TikTok influencers are an important (and “influential”) part of the ecosystem. Working with influencers – … Continue reading Pro Tip: Here’s how you need to work with Influencers on TikTok
Mia Jacobs — May 12, 2020 A SaaS churn analysis is more than a quick calculation of your customer churn rate. It provides a window into the causes and effects that are affecting your churn rate, including your customers’ needs and whether they are being met. These insights will fuel your next steps and help … Continue reading You Need a SaaS Churn Analysis ASAP. Here’s Why.
