Tag Archives: Here’s

Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How

Akvile DeFazio July 4, 2020 Lots of businesses are impacted by the weather, and even more can benefit from factoring weather into their Facebook advertising strategy. Some of our social media advertising clients on our agency roster seeing an uptick in sales during certain types of weather or during select seasons, so we looked into … Continue reading Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How

Reopening Your Business? Here’s How to Leverage Email Marketing to Make it a Success

Keith Reinhardt June 29, 2020 As local governments begin lifting lock downs and permit more businesses to reopen, email should be one of your go-to channels to entice shoppers back into stores. If you’re like many retailers, you’ve already sent out at least one “Woo hoo, we’re reopening!” email. Who could blame you? Getting customers … Continue reading Reopening Your Business? Here’s How to Leverage Email Marketing to Make it a Success

Leaders as Thoughtful Facilitators: Here’s Why and How to Get Started

Shane Green June 17, 2020 As we evolve into our new virtual world and become reliant on communications technology to host our meetings of all shapes and sizes, I’ve been wondering how we will position our many fantastic leaders. As I’ve watched them perform, I’ve realized that we need facilitators now more than ever before—not … Continue reading Leaders as Thoughtful Facilitators: Here’s Why and How to Get Started

Pro Tip: Here’s how you need to work with Influencers on TikTok

Content suitable for YouTube or Instagram typically won’t perform well on TikTok so give your influencers some room to tailor the content to what they know works well. Evan Horowitz on June 2, 2020 Similar to other social media platforms, TikTok influencers are an important (and “influential”) part of the ecosystem. Working with influencers – … Continue reading Pro Tip: Here’s how you need to work with Influencers on TikTok