Tag Archives: Here’s

Thinking of Allowing More Remote Work? Here’s Why You Should Do It

Max Palmer — October 4, 2019 A hot topic among company executives has been remote work. Should employees be allowed to work from home or other places around the globe? If so, how frequently? How will they log hours, and how will their output be measured? Like most things, the answer depends. It depends on … Continue reading Thinking of Allowing More Remote Work? Here’s Why You Should Do It

Competitor content analysis: Here’s what you can learn

Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results. Andrew Dennis on September 30, 2019  It’s 10 pm – do you know where your competitors are? Like the effect those PSAs had on parents in the 80’s and 90’s, this message likely brings up feelings of … Continue reading Competitor content analysis: Here’s what you can learn

Heading to a Business Meeting? Here’s How to Be a Standout Participant

Deborah Sweeney — September 23, 2019 Follow @MyCorporation — September 23, 2019 What’s your initial reaction when you find out you need to attend a business meeting? Do you feel excited at the idea of learning something new, or do you plan to spend the meeting daydreaming because you assume it will be boring? Hopefully, … Continue reading Heading to a Business Meeting? Here’s How to Be a Standout Participant

Your customers are everywhere, but here’s why you don’t need to be

In today’s Soapbox, focusing on the critical moments in your customer’s journey will increase your odds of delivering an exceptional experience and avoid diluting your resources. Theresa Forman on September 16, 2019 We think brand leaders pay creative agencies for big, bold ideas. Ironically, they tend to pick the safest option: pushing piles of expected … Continue reading Your customers are everywhere, but here’s why you don’t need to be

Here’s a script to spice up your Facebook demographics reporting

This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance analysis. Daniel Gilbert on September 16, 2019 Believe me when I say that I love data. Unfortunately, raw data itself isn’t always the most exciting thing to look at. Gaining valuable insights from it can take a bit of time … Continue reading Here’s a script to spice up your Facebook demographics reporting

Insider tips: Here’s the kind of creative that wins over advanced TV audiences

When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what’s coming next. Les Seifer on September 13, 2019 “TV” has new meaning. No longer are audiences solely watching linear TV. Instead, they are engaged with … Continue reading Insider tips: Here’s the kind of creative that wins over advanced TV audiences

Are you making these mistakes with your metrics? Here’s how to avoid them

It is important to audit analytics practices and maintain flexibility in your tactical approach to adapt to market conditions and technology that could affect results. Gabe Davis on September 10, 2019 As a marketer, you are keenly aware of how important it is to monitor your website performance. It’s why Google Analytics and Adobe Analytics … Continue reading Are you making these mistakes with your metrics? Here’s how to avoid them

Knowledge Decays: Here’s How Your Organization Can Keep Up

Daniel Codella — September 10, 2019 Follow @mrcodella — September 10, 2019 We’re living in an era many historians are calling “The Information Age.” Rapid technological advancement, especially in computing, has made information the driving force behind social development. Data is everywhere — we’re bombarded by it constantly. In 1986, the average human being was … Continue reading Knowledge Decays: Here’s How Your Organization Can Keep Up