Tag Archives: Here’s

Here’s why experiential learning is better than being right

Learning Strategy

By doing small, experimental campaigns and learning from them, we can refine our marketing approach to resonate with our customers. Stacey Ackerman on August 21, 2019 As marketers, we’re taught that the more we research and plan, we improve our chances of getting our marketing right. But is getting it right always the right approach? … Continue reading Here’s why experiential learning is better than being right →

Here’s How to Write Content That Ranks Well

Content Strategy

Amanda Clark — August 15, 2019 Follow @GrammarChicInc — August 15, 2019 The Google Search algorithms are notoriously complex. There are dozens upon dozens of factors that Google considers when assessing a site’s ranking; those factors are weighted differently, and the exact algorithmic make-up changes on a regular basis. Thankfully, Google has made it surprisingly … Continue reading Here’s How to Write Content That Ranks Well →

Here’s why the demand for diversity is driving digital marketing success

Digital Marketing Strategies

Evaluating a few key questions can help your team create respectful, inclusive and more effective marketing campaigns. Ronald Dod on August 9, 2019 at 11:55 am American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are demanding marketing that pays attention to representation … Continue reading Here’s why the demand for diversity is driving digital marketing success →

Need a Separate Email Address for Your Job Search? Yes—And Here’s Why

Job Search

Amanda Clark — July 15, 2019 Follow @GrammarChicInc — July 15, 2019 dkiessling / Pixabay Of all of the things you might be worrying about when it comes to your job search, should your email address be one of them? Yes. Yes, it should. This tiny piece of contact information plays an essential role in … Continue reading Need a Separate Email Address for Your Job Search? Yes—And Here’s Why →

I’ve Designed 100+ Display Ads: Here’s What I Learned

Display Advertising

Kate Lindsay — July 13, 2019 — July 13, 2019 There’s nothing like spending hours perfecting your beautiful new display ad and sending it off into the wilds of the Google Display Network (GDN) and Facebook. You’ve got a big red button, a blue background (that universally appealing color, right?), and the word “FREE” in … Continue reading I’ve Designed 100+ Display Ads: Here’s What I Learned →

Here’s how retailers can create powerful human connections for shoppers amid the fanfare of Amazon Prime Day

Amazon

Retailers today must strike a balance with a blend of value-added mobile or tech experiences with personal connection and exceptional customer service in-store. Garrett Albanese on July 9, 2019 Amazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, it dominates the utilitarian e-commerce game and it’s … Continue reading Here’s how retailers can create powerful human connections for shoppers amid the fanfare of Amazon Prime Day →

Moving from vendor to seller on Amazon? Here’s what you need to know

Amazon Utilization

If you are a smaller vendor (less than $10M per year), Amazon is poised to implement a change to require a transition from a wholesale supplier to a marketplace seller. Melissa Burdick on July 2, 2019 Amazon always takes the long view. Though it’s hard to imagine Amazon’s domination of e-commerce changing any time soon, … Continue reading Moving from vendor to seller on Amazon? Here’s what you need to know →

We Signed Up for 12 Products: Here’s What We Learned About Sales Email Subject Lines

Product Management

Josh Bean — June 25, 2019 — June 25, 2019 An email subject line packs a powerful punch (or at least it should). With the amount of emails the average worker receives a day (121 daily emails on average!), you need to grab the readers of your sales emails quickly. Instead of viewing the limited … Continue reading We Signed Up for 12 Products: Here’s What We Learned About Sales Email Subject Lines →

Here’s how you align marketing strategy with your customer’s journey

Marketing Strategy

SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion. Joe Martinez on June 13, 2019  Everyone in attendance during the SMX Advanced presentation with Amy Bishop and Michelle Morgan got an amazing deep dive on using paid media channels to effectively guide … Continue reading Here’s how you align marketing strategy with your customer’s journey →

Here’s how to stand out in a crowded streaming service market

Video Strategy

Some automation across digital platforms has eased the burden of manual labor when marketing extensive streaming video-on-demand inventory. Laura Collins on May 31, 2019 You can hardly avoid facts that make you feel your age these days – I realized the other day there are people that are legal adults who have no idea that … Continue reading Here’s how to stand out in a crowded streaming service market →

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