Predictions For Future Google Performance And Monetization Strategies by Laurie Sullivan , Staff Writer @lauriesullivan, January 19, 2024 Search engine optimization (SEO) experts at North, a content performance and digital public relations agency in the UK, conducted a study to predict what Google will look like in 2050, and some of the services and monetization strategies it will … Continue reading Predictions For Future Google Performance And Monetization Strategies
Here’s how marketers will improve email strategies this year to deliver value and help manage the changing privacy landscape. Chris Wood on January 11, 2024 When done right, email is an effective, low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of … Continue reading 2024 Predictions: Email captures marketers’ attention
Advertisers will continue to pursue RMN opportunities as the value of first-party shopper data increases with the phasing out of cookies. Chris Wood on January 5, 2024 In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth … Continue reading 2024 Predictions: Retail media networks
Are consumers cooling to social media or are they willing to engage? Here’s where marketers will commit their efforts in the year ahead. Chris Wood on January 3, 2024 Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired … Continue reading 2024 Predictions: Social media’s evolution
Where do customers want to shop in 2024? Everywhere. Here’s how digital marketers will impress them and get them to purchase. Chris Wood on December 29, 2023 In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been … Continue reading 2024 Predictions: Ecommerce and retail
How marketers will adapt with new metrics and harness AI to manage efficient ad budgets. Oh, and there’s an election this year. Chris Wood on December 28, 2023 In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. They want to keep budgets down, even … Continue reading 2024 Predictions: Advertising and digital media
B2C and B2B marketers will look to better data governance and first-party strategies during an almost certain third-party cookie phaseout. Chris Wood on December 27, 2023 In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In … Continue reading 2024 Predictions: Data and AI on marketers’ minds
How marketers will improve customer experience in the new year using personalization and AI, building trust and boosting sales. Chris Wood on December 26, 2023 Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer … Continue reading 2024 Predictions: Better customer experience is on the way
The Future of Calendars: Predictions and Trends Calendar / 14 Apr 2023 We live in a world where online calendars are a part of our daily lives. No matter how diligently you use an online calendar, you’re still benefiting from it. For instance, you might be reminded to send a birthday card online, schedule events … Continue reading The Future of Calendars: Predictions and Trends
The Future of Calendars: Predictions and Trends Calendar / 31 Mar 2023 We live in a world where online calendars are a part of our daily lives. No matter how diligently you use an online calendar, you’re still benefiting from it. For instance, you might be reminded to send a birthday card online, schedule events … Continue reading The Future of Calendars: Predictions and Trends
