Consumer inboxes will likely see a tidal wave of email during the holiday season so let’s dive into a few ways to get noticed. Ryan Phelan on September 17, 2020 at 8:02 am So many unprecedented things have happened in 2020 that I’m afraid to start listing them in case that unlocks a portal to … Continue reading Predictions for holiday 2020 V400.0? Be ready for anything
Tag Archives: Predictions
Remote Work at Agencies: 15 Predictions on Longer-Term Impacts
Karl Sakas — June 5, 2020 What’s the long-term impact of remote work at agencies? Here are my 15 predictions. How might COVID-19 impact remote work on a long-term basis? Eventually, your agency can work without [most of] today’s interruptions. People will travel again; fingers crossed on a vaccine. But then what? What about staffing … Continue reading Remote Work at Agencies: 15 Predictions on Longer-Term Impacts
23 expert predictions: Here’s what successful marketers will do in 2020
Our community of expert marketers shares advice about how to step up your game in 2020. Hint: User and customer intent should be the focus in everything you do this year. Wendy Almeida on January 3, 2020 Paid Search Want better leads on LinkedIn? Focus on your content You’re going to be working hand-in-hand with … Continue reading 23 expert predictions: Here’s what successful marketers will do in 2020
2020 Media-Publishing Predictions: Privacy, CPMs And Cultivating Connections
2020 Media-Publishing Predictions: Privacy, CPMs And Cultivating Connections by Melynda Fuller , December 20, 2019 As 2019 comes to a close, innovators and leaders from across the media, advertising and technology worlds share their 2020 predictions with Publishers Daily. Today, Freestar president Kurt Donnell, global CEO of EMX Michael Zacharski and Kyle Lelli, general manager … Continue reading 2020 Media-Publishing Predictions: Privacy, CPMs And Cultivating Connections
Forrester predictions for CMO role are dire, but there is hope for current CMOs
Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty. Jennifer Cannon on October 30, 2019 The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable … Continue reading Forrester predictions for CMO role are dire, but there is hope for current CMOs
20 expert predictions: Here’s what successful marketers will do in 2019
From automation, email, data, analytics, voice, augmented reality and content management – as well as PPC for large and small business – our community of contributors share their expertise to help you step up your game in 2019. Wendy Almeida on January 2, 2019 Mobile 2019 mobile marketing predictions from industry veterans Augmented reality will … Continue reading 20 expert predictions: Here’s what successful marketers will do in 2019
6 Local SEO Predictions for 2019 and Beyond
Ashley Kimler — November 29, 2018 Follow @ashleykimler — November 29, 2018 What is local SEO? It is nothing but a very effective way to promote local business within a particular location. Whether you are trying to encourage your café or gym, this mechanism of SEO can prove to be practical and useful. It would … Continue reading 6 Local SEO Predictions for 2019 and Beyond
5 predictions for B2B marketing in 2019
Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year. Peter Isaacson on November 29, 2018 As we close out 2018, most of us have already been spending the last couple of months (at least!) thinking about 2019. And … Continue reading 5 predictions for B2B marketing in 2019
8 Real, Data-Backed Predictions for PPC in 2018
Mark Irvine — January 23, 2018 — January 23, 2018 In the world of PPC, 2018 is going to get bonkers. Between Facebook making drastic changes to the News Feed and the “New AdWords Experience” set to become the only way to skin the cat, the rise of new ad platformsand the continuation of some … Continue reading 8 Real, Data-Backed Predictions for PPC in 2018
5 Bold Predictions for E-Commerce Tech in 2018
Mike Mallazzo — January 14, 2018 — January 14, 2018 Fifteen years ago, the existential threat to many major retailers was a small online bookshop. Ten years ago, the medium that drives 60% of online retail traffic didn’t exist. Five years ago, personalisation was a nascent technology experiment being conducted by a few enterprise retailers. … Continue reading 5 Bold Predictions for E-Commerce Tech in 2018
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