Tag Archives: Predictions

23 expert predictions: Here’s what successful marketers will do in 2020

Our community of expert marketers shares advice about how to step up your game in 2020. Hint: User and customer intent should be the focus in everything you do this year. Wendy Almeida on January 3, 2020 Paid Search Want better leads on LinkedIn? Focus on your content You’re going to be working hand-in-hand with … Continue reading 23 expert predictions: Here’s what successful marketers will do in 2020

2020 Media-Publishing Predictions: Privacy, CPMs And Cultivating Connections

2020 Media-Publishing Predictions: Privacy, CPMs And Cultivating Connections by Melynda Fuller , December 20, 2019 As 2019 comes to a close, innovators and leaders from across the media, advertising and technology worlds share their 2020 predictions with Publishers Daily. Today, Freestar president Kurt Donnell, global CEO of EMX Michael Zacharski and Kyle Lelli, general manager … Continue reading 2020 Media-Publishing Predictions: Privacy, CPMs And Cultivating Connections

Forrester predictions for CMO role are dire, but there is hope for current CMOs

Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty. Jennifer Cannon on October 30, 2019 The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable … Continue reading Forrester predictions for CMO role are dire, but there is hope for current CMOs

20 expert predictions: Here’s what successful marketers will do in 2019

From automation, email, data, analytics, voice, augmented reality and content management – as well as PPC for large and small business – our community of contributors share their expertise to help you step up your game in 2019. Wendy Almeida on January 2, 2019  Mobile 2019 mobile marketing predictions from industry veterans Augmented reality will … Continue reading 20 expert predictions: Here’s what successful marketers will do in 2019

What are you putting on the front burner? B2B marketing predictions and recommendations for 2018

To help B2B marketers prepare for what the future holds, columnist John Steinert lays out three trends you should keep top of mind in the coming year. John Steinert on January 11, 2018     My overarching prediction for 2018 is that more and more B2B marketers will stop hiding behind vanity metrics like click-through … Continue reading What are you putting on the front burner? B2B marketing predictions and recommendations for 2018