Tag Archives: Critical

Why an Influencer Engagement Strategy Is Critical for Your Brand

Linda Landers — August 30, 2019 Follow @GirlpowerPR — August 30, 2019 Influencer marketing has never before been so powerful or effective. In the past five years, it has grown from a supplemental marketing tactic into a $ 10 billion industry. With influencer engagement beating out both organic search and email marketing, 65% of marketers … Continue reading Why an Influencer Engagement Strategy Is Critical for Your Brand

Why Emotional Intelligence is a Critical Skill for Your Future Workforce

Bill Benjamin — August 14, 2019 — August 14, 2019 mohamed_hassan / Pixabay For those of us in the Human Resources field, we’ve heard about the term Emotional Intelligence (EI) back in the mid-90’s when Dan Goleman wrote the eponymous book. At the time, the idea was revolutionary: that there is more to exceptional leadership … Continue reading Why Emotional Intelligence is a Critical Skill for Your Future Workforce

Why Customer Experience Management is Critical in Business [Infographic]

Stacey Rudolph — August 10, 2019 — August 10, 2019 Customer experience and success are proving to be very critical in today’s business world. As a matter of fact, nearly all customer experience and success leaders believe that customer experience management has an impact on business. According to Invespcro, customer experience will overtake product and … Continue reading Why Customer Experience Management is Critical in Business [Infographic]

Segmentation Research is Critical to a Successful Business Strategy

Deb Davis-Lenane — August 7, 2019 — August 7, 2019 We leverage decades of experience to determine the most appropriate segmenting method to uncover the most effective solution that will benefit you and your customers. Organizations spend considerable resources to define and execute the right business strategies to generate revenue and high returns on their … Continue reading Segmentation Research is Critical to a Successful Business Strategy

Most SMBs View Positive And Negative Reviews As Critical

Most SMBs View Positive And Negative Reviews As Critical by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2019 Most consumers, like me, have become skeptical of online reviews, whether on the brand’s website or on third-party sites like Yelp, TripAdvisor, Facebook, Instagram, Google and others. It’s sometimes difficult to tell when customers are genuine about … Continue reading Most SMBs View Positive And Negative Reviews As Critical

12 Critical Items to Check Off Your List Before Launching a New Website

Sarah Millard — June 11, 2019 — June 11, 2019 If you’ve been involved in a website project before, you know how nerve-racking it can be to finally give the go-ahead to “flip the switch” from the old website to the new one. There are a lot of things that need to be tested, double-checked … Continue reading 12 Critical Items to Check Off Your List Before Launching a New Website

Your Sales Navigator Inbox Now Plays a Critical Role

Charlotte Meredith — June 13, 2019 — June 13, 2019 Do you have Sales Navigator? Do you prospect and send connection requests through the platform? If so, you may have noticed that previously, all connection request acceptances have been reflected in your LinkedIn messaging center, but not anymore. With your Sales Navigator subscription comes the … Continue reading Your Sales Navigator Inbox Now Plays a Critical Role