Tag Archives: Critical

Why integrations will be critical to AI in 2024

When everyone has access to AI, the competitive advantage comes from whether you can use it more strategically. Ali Schwanke on February 7, 2024 Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI … Continue reading Why integrations will be critical to AI in 2024 →

How to give critique—without being critical

Criticism

By Jeremie Kubicek and Steve Cockram January 12, 2024 Critique and criticism may seem deceptively similar, but they diverge significantly in tone, intent, focus, level of detail, and delivery. Critique is a constructive endeavor, offering guidance and opportunities for improvement, while criticism often feels negative and judgmental. Critique centers on the work at hand, … Continue reading How to give critique—without being critical →

US labor board says X illegally fired a worker in retaliation for critical tweet

Twitter Employees

US labor board says X illegally fired a worker in retaliation for critical tweet Software engineer Yao Yue told employees to let Musk fire them rather than resign over his new return-to-work policy. Cheyenne MacDonald Sat, Oct 14, 2023 Clodagh Kilcoyne / reuters X’s firing of an employee who pushed back against a return-to-office … Continue reading US labor board says X illegally fired a worker in retaliation for critical tweet →

Critical Vulnerability in WooCommerce Stripe Payment

eCommerce Platforms

Critical Vulnerability in WooCommerce Stripe Payment Deanna Ritchie / Jun 16, 2023 Security holds paramount importance in the realm of e-commerce, where online stores must safeguard their customers’ personal information. Unfortunately, a critical vulnerability has been uncovered in the widely used WooCommerce Stripe Payment Gateway plugin, posing a significant risk to hundreds of thousands … Continue reading Critical Vulnerability in WooCommerce Stripe Payment →

5 critical leadership skills every marketing ops pro needs

Leadership Skills

Nurturing these five skills will help you tackle the challenges of being a leader in a rapidly evolving industry. Ali Schwanke on May 23, 2023 Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with leadership listicles, these suggestions must … Continue reading 5 critical leadership skills every marketing ops pro needs →

AI Makes Search Relevance Critical

AI Development

AI Makes Search Relevance Critical by Laurie Sullivan , Staff Writer @lauriesullivan, March 22, 2023 Delivering on search relevance will become more crucial — and more difficult — in the future, making artificial intelligence (AI) and machine learning (ML) more important, according to a survey conducted by Lucuidworks. In fact, 52% of respondents to a study … Continue reading AI Makes Search Relevance Critical →

4 critical platforms to support customer journey orchestration: Getting started on CJO

Customer Journey

Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success. Greg Kihlstrom on October 7, 2022 This is the third article in a three-part series. In case you missed them, part 1 (People) is here and part 2 (Process) is here. Customer journey orchestration (CJO) is supported … Continue reading 4 critical platforms to support customer journey orchestration: Getting started on CJO →

Why UX is critical to digital marketing

User Experience

UX design strategist Jared Spool explains that experience can’t be divorced from product and service. Alan K’necht on July 18, 2022 In the world of digital marketing, there are many “Jacks-of-all-trades.” Part of the reason for this is that this industry is only approximately 25 years old — and in the beginning people in the … Continue reading Why UX is critical to digital marketing →

Why event technology is critical to marketing success

Event Marketing

In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks. Corey Patterson on May 23, 2022 “The world has changed,” said Vanessa Lovatt, chief evangelist at Glisser, in her presentation at The MarTech Conference (scroll down to watch the video of their session). “Eighty-three percent of employers are saying … Continue reading Why event technology is critical to marketing success →

Validity for Good uses email verification methods to deliver critical messages

Email Marketing Tools

The email marketing company is taking tools developed during the pandemic to get critical messages to Ukraine. Chris Wood on March 17, 2022 Validity has expanded its Validity for Good program to help deliver messages with critical information to those who need it in Ukraine. During a time of crisis, organizations want to get messages … Continue reading Validity for Good uses email verification methods to deliver critical messages →