Tag Archives: Talk

Affinity Answers helps brands talk to fans

Today it rebrands its AudiencePlanner tool as FanFinder360°. Kim Davis on September 17, 2020 Affinity Answers, the marketing data science vendor, today announced the re-branding of its AudiencePlanner tool as FanFinder360° to reflect an increased commitment to serving the media and entertainment industry. Founded in 2004 as a boot-strap start-up, the company today delivers anonymized … Continue reading Affinity Answers helps brands talk to fans

B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows

B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows by Ray Schultz , Columnist, May 7, 2020 There have been plenty of commentaries on how consumers are reacting to COVID-19. But how are B2B buyers faring? Only so-so, judging by B2B Buyer Sentiments, a study by revenue performance consultancy LeadMD. Over half … Continue reading B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows

Why Top-Performing Companies Don’t Have to Talk About How Great It Is to Work There

Alex Castro — February 13, 2020 When you’re recruiting for Apple, you don’t need to talk about how great your culture, fulfillment, purpose, and values are—you show it. You exude these qualities in everything you do, every day, without needing to stop and explain why people love working there. People want to work for winners. … Continue reading Why Top-Performing Companies Don’t Have to Talk About How Great It Is to Work There

When a natural disaster hits, know when to talk business (and when not to)

Think carefully about your brand before wading into conversations during a disaster. Glorimar Perez on January 21, 2020 The Australian bushfires have become a global conversation, with celebrities and brands voicing their concern everywhere from social media to the Golden Globes. The sheer scale of this disaster and the climate change-driven dryness of this season, … Continue reading When a natural disaster hits, know when to talk business (and when not to)

CMOs Talk Authenticity, Engaging Consumers At Advertising Week

CMOs Talk Authenticity, Engaging Consumers At Advertising Week by Larissa Faw , (October 01, 2018) When consumers are telling you that they hate your ads, flocking to ad blockers and ad-free platforms, then putting the same ads in front of them is probably insane, says Raja Rajamannar, chief marketing & communications officer, MasterCard, during a … Continue reading CMOs Talk Authenticity, Engaging Consumers At Advertising Week

Developing Your Employees: Talk is Cheap

Morgan Jones — January 31, 2017 — January 31, 2017 Providing employees with feedback and suggestions for improvement is by no means a novel idea. HR professionals have been studying and developing performance management systems for decades. However, with the influx of the millennial generation, the criticality and procedure for professional development is shifting in … Continue reading Developing Your Employees: Talk is Cheap

5 Secret Things Successful Entrepreneurs Don’t Really Talk About

Chris Pentago — December 23, 2016 — December 23, 2016 We’re approaching the age of the robots and everyone is getting scared. They’re not ‘Hollywood’ scared because they think artificial intelligence is going to wipe out the human race. Smart people are realizing their jobs are going to disappear, yet they still can’t bring themselves … Continue reading 5 Secret Things Successful Entrepreneurs Don’t Really Talk About