— January 31, 2018
It has been proven that influencer marketing is very effective compared to traditional forms of digital marketing. 94% of elite marketers now use influencer marketing because it drives 11X more ROI than traditional digital marketing channels, according to Invespcro. If you are keen on increasing your market, influencer marketing is definitely something you want to try.
But, first things first. What is influencer marketing?
Basically, influencer marketing involves making use of well-known people on the Net to become your brand ambassadors. These are usually people with a huge following on social media or blogosphere whose influence and authority can convince their followers or fans to become your loyal customers in some way. Influencers are also known as social media rock stars. Therefore, influencer marketing is an up and coming trend that one can utilize to increase their sales and brand awareness.
Why should you try influencer marketing?
As we have already mentioned, influencer marketing is the next big thing in the world of marketing. Although many critics thought it was just another fad that would simply fade, it is becoming popular and more popular, thanks to its effectiveness. Here are some of the reasons why you should consider influencer marketing:
- 94% of serious marketers are using influencer marketing to reach their target audience with influencer marketing, you can reach out to your target audience easily and quickly.
- Influencer marketing improves conversions because it increase trust factor of your brands and products.
- It increase ROi because of targeted exposure
- It improves your reputation both online and offline. “You must be really good for a celebrity to recommend your products.” That is what goes on in the minds of your prospects. So it is a great strategy to position your credibility, identity and brand image.
Consumers are simply tired of paid ads and other click bait techniques. As a matter of fact, many consumers are actively using ad blocking software to turn off ads while online. According to Adotas, only 14% of consumers can actively remember the last ad they saw as well as its company, product or message they promoted. If you think about it, you have to be really good at paid ads to realize a healthy ROI.
Influencer marketing isn’t going away. As a matter of fact, we are yet to realize its full potential and there quite many marketers who are yet to appreciate its effectiveness in driving sales, improving customer loyalty, refining company brand image and above all, increasing ROI.