Joao Romao — August 20, 2018 Follow @joaoromaolx — August 20, 2018 Nowadays, consumers expect a lot more from the companies they buy from. They want to know the company’s history, their values, and their culture. The relevance of the brand’s social component is changing and so are the manners in which companies engage with … Continue reading Newsletters & Sharing: How Viral Can Your Newsletter Be?
Bea Redondo Tejedor — July 9, 2018 — July 9, 2018 So you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things correctly, … Continue reading How To Create An Email Newsletter
Tom Martin — March 21, 2018 Follow @TomMartin — March 21, 2018 As I sit in a hotel at the foot of the University of Texas campus for a day and a half of reliving my youth while simultaneously brainwashing my child, 413 email marketing newsletters await my attention this morning. Deleted them all. Today’s … Continue reading Why Your Email Marketing Newsletter Can’t Suck
Aleah Taboclaon — March 16, 2018 Follow @aleahphils — March 16, 2018 Having an email marketing strategy for your business has become essential. Although it is considered an old-school tool, email is still popular, and most people check their inbox many times a day, especially since smartphones appeared. Being able to periodically contact your subscribers … Continue reading How to Design Email Newsletter Templates That Turn Subscribers Into Clients
Juliane Heise — March 1, 2018 — March 1, 2018 “How do I create a newsletter that works?” this is one of the most common questions that we are asked as an email marketing software. At first impact, the topic of newsletter creation may seem to be one of the easiest elements of marketing: you … Continue reading Newsletter Creation: A Step-By-Step Guide
Kaleigh Moore — September 20, 2017 Follow @kaleighf — September 20, 2017 When it comes to lead generation and ROI, email continues to dominate. Campaign Monitor data shows that email produces 174% more conversions than social media. In a way, it’s still a sacred space: Email isn’t at the mercy of a platform’s algorithm. That’s … Continue reading How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing
Cath Andrews — June 16, 2017 — June 16, 2017 Receiving mail used to be a rare and precious thing… Nowadays? Not so much! With the sheer volume of email we collectively send and receive every day, it’s a wonder we find time for real life at all. And for you, that’s a problem… As … Continue reading Increase Your Newsletter Open Rate by 40% With 1 Minute of Work
Jillian Matlaga — March 10, 2017 — March 10, 2017 We’ve previously said that we don’t think that email newsletters are the best way to generate leads but, just like anything else, there is a time and place for everything. While newsletters aren’t the best at attracting new people to buy a product, we do … Continue reading How to: Determine the Best Newsletter Strategy for You
Dave Charest — February 16, 2017 Follow @DaveCharest— February 16, 2017 I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 200 words — results in the highest email click-through rate for … Continue reading What’s the Best Length for My Email Newsletter?
Kassia Gardner — December 3, 2016 Follow @spindletreecopy— December 3, 2016 Email newsletters are a great way to keep in touch with your valued clients and prospects so you can continue to build relationships and remind them what you do and how great you are at doing it. Not only that but email marketing is … Continue reading 5 Copywriting Tips to Improve Your Email Newsletter