Marketing-Mix Modeling Looking From The Bottom Up by Laurie Sullivan , Staff Writer @lauriesullivan, October 16, 2023 Marilyn Barnett was an on-camera model for a local Detroit grocery store called Farmer Jack. Every week the store would run an ad. When she decided her modeling days were done in 1972, she leaned into the cross-traffic of … Continue reading Marketing-Mix Modeling Looking From The Bottom Up
By AJ Dellinger October 16, 2023 Netflix hoped that cracking down on password sharing would convert sharers into subscribers, but it may have been equally successful at converting people into haters. According to a new report from research firm MoffettNathanson, the streamer’s decision to restrict access to shared accounts has hurt Netflix’s perception among … Continue reading Netflix’s crackdown on password sharing was good for the bottom line, but bad for the brand
By Emily Guy Birken April 29, 2023 Financial media delights in scolding people for their money mistakes. Whether you are listening to a podcast in which the host is dumbfounded by a caller’s total debt or reading the countless hand-wringing articles lamenting the average person’s lack of retirement savings, the message is clear: Shame … Continue reading Here’s how perfectionism may be hurting your bottom line
By Michael Grothaus April 28, 2023 Over the past several months, the tech industry has been hit by mass layoffs at nearly every major company, including Meta, Google, Microsoft, and Amazon, to name a few. And just in the last week alone, Dropbox and Lyft joined the fray with significant staff reductions. But … Continue reading Leaders, your mass layoffs may have an unintended side effect that hurts the company’s bottom line
By Connie Lin April 20, 2023 BuzzFeed Inc. will close down its journalism venture, BuzzFeed News, the company’s cofounder and chief executive Jonah Peretti revealed on Thursday, in yet another grim reckoning for the digital-media industry. Spun out of BuzzFeed over a decade ago, the News unit was credited with bringing prestige to the … Continue reading BuzzFeed News is closing up shop as the company nurses its bottom line, enlists ChatGPT
B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom by Ray Schultz , Columnist, April 22, 2022 Paid search is now the biggest piece of the B2B marketing mix, according to AccessB2B Survey Topline Report, a study from Stirista, conducted by Thrive Analytics. Of marketers polled, 56% say paid … Continue reading B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
How To Achieve Loyalty-Driven Bottom Lines by Jennifer Stoll , (February 19, 2022) As we continue into what can only be described as a retention marketing boom – a time when virtually all businesses are trying to retain customers at lightning speeds while facing staffing shortages and other pandemic-related challenges — brands must place emphasis … Continue reading How To Achieve Loyalty-Driven Bottom Lines
Peter Daisyme December 1, 2021 If you zoom out and look at the big picture, the challenge of improving your bottom line optimization is simple – theoretically, at least. You can increase your revenue, you can lower your expenses, or you can do both. Now, actually accomplishing this is a different story. The 2 Levers … Continue reading 7 Bottom Line Optimization Tips for Future-Looking Businesses
Kevin Xu May 4, 2021 The fallout from COVID-19 continues to show us that a global crisis doesn’t affect everyone in the same way. That the workforce faced systematic and wide-ranging experiences this past year is a clarifying reminder of how corporate social responsibility professionals must account for their support schemes in a climate of … Continue reading Tracing a Triple Bottom Line Between Business and CSR During a Pandemic
Sumit De February 24, 2021 The big picture is broken. Sixty-eight percent of businesses admit to working in silos and it’s affecting everybody from the C-Suite down to your front-line IT service desk. There’s a real, tangible disconnect between the top, bottom, and everything in between epitomized by Enterprise Service Management (ESM). The Transforming the … Continue reading The Disconnect Between Top, Bottom, and Everything in the Middle
