B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom by Ray Schultz , Columnist, April 22, 2022 Paid search is now the biggest piece of the B2B marketing mix, according to AccessB2B Survey Topline Report, a study from Stirista, conducted by Thrive Analytics. Of marketers polled, 56% say paid … Continue reading B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Tag Archives: Bottom
How To Achieve Loyalty-Driven Bottom Lines
How To Achieve Loyalty-Driven Bottom Lines by Jennifer Stoll , (February 19, 2022) As we continue into what can only be described as a retention marketing boom – a time when virtually all businesses are trying to retain customers at lightning speeds while facing staffing shortages and other pandemic-related challenges — brands must place emphasis … Continue reading How To Achieve Loyalty-Driven Bottom Lines
7 Bottom Line Optimization Tips for Future-Looking Businesses
Peter Daisyme December 1, 2021 If you zoom out and look at the big picture, the challenge of improving your bottom line optimization is simple – theoretically, at least. You can increase your revenue, you can lower your expenses, or you can do both. Now, actually accomplishing this is a different story. The 2 Levers … Continue reading 7 Bottom Line Optimization Tips for Future-Looking Businesses
Tracing a Triple Bottom Line Between Business and CSR During a Pandemic
Kevin Xu May 4, 2021 The fallout from COVID-19 continues to show us that a global crisis doesn’t affect everyone in the same way. That the workforce faced systematic and wide-ranging experiences this past year is a clarifying reminder of how corporate social responsibility professionals must account for their support schemes in a climate of … Continue reading Tracing a Triple Bottom Line Between Business and CSR During a Pandemic
The Disconnect Between Top, Bottom, and Everything in the Middle
Sumit De February 24, 2021 The big picture is broken. Sixty-eight percent of businesses admit to working in silos and it’s affecting everybody from the C-Suite down to your front-line IT service desk. There’s a real, tangible disconnect between the top, bottom, and everything in between epitomized by Enterprise Service Management (ESM). The Transforming the … Continue reading The Disconnect Between Top, Bottom, and Everything in the Middle
Top 8 Work Management Apps to Improve Your Bottom Line
Kamelia Stone February 18, 2021 Someday, artificial intelligence will break time boundaries, days will have more hours in them, but still not enough for us. The thing is, it’s not about how much time you have but how you use it. In this sense, technologies can help us today. “Time is money” is a well–worn … Continue reading Top 8 Work Management Apps to Improve Your Bottom Line
How Design Impacts Your Bottom Line and Why Everyone in Your Company Should Care About It
Kara Jensen January 29, 2021 Design is the meeting of form and function to create meaningful experiences. Design is about the details that make our lives easier. Well-designed products, brands, customer experiences, and working environments have the power to transform employees and clients into an army of brand advocates. An army of brand advocates can … Continue reading How Design Impacts Your Bottom Line and Why Everyone in Your Company Should Care About It
How Better Knowledge Management Boosts Your Bottom Line
Peter Daisyme — May 2, 2020 Everywhere in life, knowledge is power. But in business, knowledge is everything. You need to understand your current processes before you can automate them. To spot upsell opportunities, you need to know your clients and their contracts like the back of your hand. But it’s not enough for one … Continue reading How Better Knowledge Management Boosts Your Bottom Line
How to Improve “People” in Your Triple Bottom Line
Eliza Erskine — April 20, 2020 Most companies recognize employee engagement as vital to their long term success. While “People,” in Triple Bottom Line thinking can include supply chain and community, this blog will focus specifically on employee-related actions you can take to improve your triple bottom line. Items like employee engagement, benefits, and communication … Continue reading How to Improve “People” in Your Triple Bottom Line
How Affiliate Programs Can Boost SMB Bottom Lines
Syed Balkhi — March 30, 2020 Small businesses (SMBs) need to break out from the start-up phase as quickly as possible. Normally that happens when you hit a certain revenue level which is challenging if you’ve only got one income stream. To break through that number, consider using affiliate marketing to generate new income without … Continue reading How Affiliate Programs Can Boost SMB Bottom Lines