Tag Archives: Line

How Design Impacts Your Bottom Line and Why Everyone in Your Company Should Care About It

Kara Jensen January 29, 2021 Design is the meeting of form and function to create meaningful experiences. Design is about the details that make our lives easier. Well-designed products, brands, customer experiences, and working environments have the power to transform employees and clients into an army of brand advocates. An army of brand advocates can … Continue reading How Design Impacts Your Bottom Line and Why Everyone in Your Company Should Care About It

The 15 Best Free Email Subject Line Generators and Testers

Baylor Cherry September 12, 2020 Every second, there are nearly 3,000,000 emails sent. Today’s inboxes fill up rather quickly, and consumers are becoming more and more picky about which emails they open and which they simply send to trash. As marketers, we know that email marketing is a huge component of attracting leads and prospecting … Continue reading The 15 Best Free Email Subject Line Generators and Testers

How Better Knowledge Management Boosts Your Bottom Line

Peter Daisyme — May 2, 2020 Everywhere in life, knowledge is power. But in business, knowledge is everything. You need to understand your current processes before you can automate them. To spot upsell opportunities, you need to know your clients and their contracts like the back of your hand. But it’s not enough for one … Continue reading How Better Knowledge Management Boosts Your Bottom Line

How to Improve “People” in Your Triple Bottom Line

Eliza Erskine — April 20, 2020 Most companies recognize employee engagement as vital to their long term success. While “People,” in Triple Bottom Line thinking can include supply chain and community, this blog will focus specifically on employee-related actions you can take to improve your triple bottom line. Items like employee engagement, benefits, and communication … Continue reading How to Improve “People” in Your Triple Bottom Line

4 Trends in Remote Work That Will Affect Your Company’s Bottom Line This Year

Peter Daisyme — March 20, 2020 Trends in remote work shifted from a luxury to a desirable bonus years ago. Today, remote work has become the new normal for many. And, that trend will continue in the new decade. According to research from Upwork, 73% of all departments will include remote workers by 2028. Businesses … Continue reading 4 Trends in Remote Work That Will Affect Your Company’s Bottom Line This Year

Boundaries Matter: How to Draw the Line as a Remote Business Owner

Laura Spawn — March 19, 2020 Being the owner of a remote business certainly has its upsides—among them, the flexibility to work from home. But when your office is just down the hall from your living room, it can sometimes be hard to take advantage of that flexibility; after all, as a business owner, there … Continue reading Boundaries Matter: How to Draw the Line as a Remote Business Owner

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. Ryan Phelan on March 12, 2020 While auditing a client’s email program recently, I noticed that the company had not updated its abandoned-cart program for a few years. In digital marketing timelines, that’s like … Continue reading Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

How You Can Implement the Triple Bottom Line

Eliza Erskine — February 21, 2020 Triple Bottom Line (TBL) is a theory by John Elkington. Created in 1994, he described in 2018 as “the triple bottom line is a sustainability framework that examines a company’s social, environment, and economic impact.” The traditional “bottom line,” infrastructure is pure profit. According to Investopedia, the “bottom line” … Continue reading How You Can Implement the Triple Bottom Line

Want to Improve Your Bottom Line in 2020? Start With These 3 Goals

Peter Daisyme — January 10, 2020 The new year presents new opportunities and new challenges for your business. These include how to improve your bottom line. To succeed, you should be clear about what you want to achieve by 2021. Your new year’s resolution for your business will likely include improving your bottom line. As … Continue reading Want to Improve Your Bottom Line in 2020? Start With These 3 Goals