Tag Archives: Line

5 Ways Teleworking Benefits the Business Bottom Line

Barry David Moore — November 21, 2019 Six out of ten employers identify cost savings as a major benefit of telecommuting, but there are many huge benefits for companies that implement flexible home working environments. 1. Lower Employee Salary Costs Believe it or not, those people offered a flexible working contract see immediate value and … Continue reading 5 Ways Teleworking Benefits the Business Bottom Line

Report: Email engagement benefits from less send frequency, subject line keywords

A new benchmark report from GetResponse analyzes email marketing tactics that drive conversions. Jennifer Cannon on August 28, 2019 Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January … Continue reading Report: Email engagement benefits from less send frequency, subject line keywords

Email Subject Line Trends To Pay Attention To in 2019

Kevin George — January 27, 2019 Follow @imkevin_monk — January 27, 2019 Email subject line can be compared to the headline of a daily newspaper or magazine article. Whether someone reads the complete article or ignores it usually relies on how enticing the headline is. Same applies to subject lines. The more engaging your subject … Continue reading Email Subject Line Trends To Pay Attention To in 2019

Publishers using real-time data can help their bottom line, here’s how

It’s time publishers caught up to marketers on the personalization front. These three strategies can help. Jason Downie on December 27, 2018 Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of non-personalized ads. Some 69 percent of marketers say personalization is their top priority. … Continue reading Publishers using real-time data can help their bottom line, here’s how

How to personalize without crossing the ‘creepy line’

Creeping out your customers is bad for business. Here’s how to message without going over the line. Robin Kurzer on October 31, 2018   (Click to enlarge.) Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to micro-target customers across multiple platforms at an all-time high, … Continue reading How to personalize without crossing the ‘creepy line’