New research based on 4.6 billion emails challenges some of marketing’s oldest subject line advice and offers a framework for testing what works. By Constantine von Hoffman Published on July 2, 2026 Email marketers have spent years following the same advice: use power words, personalize subject lines, avoid ALL CAPS, and keep punctuation … Continue reading FREE! The email subject line rules that don’t hold up!
June 04, 2026 I hire people with multiple jobs. Here’s my one red line BY Yakov Filippenko Let’s talk about the biggest fear of all employers—hiring someone who works for a competitor. Recently, this happened to me. I run a company that actively hires part-time employees. Around a third of our team works part time. One … Continue reading I hire people with multiple jobs. Here’s my one red line
November 21, 2025 Yankee Candle designed a new luxury candle line
Product Content Citations Dominate AI Search – Where Do Others Fall In Line? by Laurie Sullivan , Staff Writer @lauriesullivan, April 15, 2025 Citations lacking in AI search results have become a major concern for publishers and brands looking for clicks to their web or ecommerce sites. Google executives have long said that links to pages … Continue reading Product Content Citations Dominate AI Search – Where Do Others Fall In Line?
Ruud Hein | January 2nd, 2025 Learn how to fix most instances of LCP (Largest Contentful Paint) failing in your Core Web Vitals assessment. What Are Core Web Vitals Core Web Vitals are Google’s way of measuring the end-user experience of a page. What sets Core Web Vitals apart is that, unlike other page experience … Continue reading How to fix LCP with one line of code (in most cases)
Bluesky finally has DMs, with encrypted messaging coming ‘down the line’ For now, the feature only supports person-to-person text chats. karissa bell Wed, May 22, 2024 Bluesky Bluesky, the open source social media service that began as an internal Twitter project, has gained a key feature as it looks to compete with X and … Continue reading Bluesky finally has DMs, with encrypted messaging coming ‘down the line’
By AJ Dellinger October 16, 2023 Netflix hoped that cracking down on password sharing would convert sharers into subscribers, but it may have been equally successful at converting people into haters. According to a new report from research firm MoffettNathanson, the streamer’s decision to restrict access to shared accounts has hurt Netflix’s perception among … Continue reading Netflix’s crackdown on password sharing was good for the bottom line, but bad for the brand
By Associated Press September 26, 2023 VAN BUREN TOWNSHIP, Mich. (AP) — President Joe Biden joined United Auto Workers strikers on their picket line Tuesday as their work stoppage against major carmakers hit day 12, a demonstration of support for organized labor apparently unparalleled in presidential history. “You deserve the significant raise you need,” Biden said through a … Continue reading Auto workers strike: Biden just became the first sitting U.S. president to join a picket line
The 15th annual iteration of the Real Story Group’s martech stack vendor map acknowledges the growing importance of generative AI. Kim Davis on August 4, 2023 There’s a new line in the Real Story Group’s martech and it’s artificial intelligence for marketing. That would be the light blue line with the terminus Typeface. This … Continue reading The martech subway system now has an AI line
retail With Cost-Cutting Back In Fashion, Macy’s Launches Private-Label Line by Sarah Mahoney @mahoney_sarah, July 20, 2023 Macy’s is redesigning its private brands portfolio, kicking the effort off with On 34th, a women’s apparel and accessories line. While the department store has been cooking up the makeover for the last two years, the launch … Continue reading With Cost-Cutting Back In Fashion, Macy’s Launches Private-Label Line
