Before using customer data to personalize an experience, test whether customers expect it, find it relevant, and feel comfortable with it. By Stephanie Trovato Published on August 20, 2026 Personalization can make the customer experience more useful, but it can also make customers wonder how much you know about them. The line comes down … Continue reading How to tell if your personalization is over the line
August 06, 2026 Disney’s partnership with TikTok aims to blur the line between scrolling and streaming BY Jennifer Ward While scrolling through Disney+, you expect to come across beloved movies and TV shows from the entertainment giant’s most popular franchises. What you might not expect is a TikTok. That may become the new normal because the … Continue reading Disney’s partnership with TikTok aims to blur the line between scrolling and streaming
New research based on 4.6 billion emails challenges some of marketing’s oldest subject line advice and offers a framework for testing what works. By Constantine von Hoffman Published on July 2, 2026 Email marketers have spent years following the same advice: use power words, personalize subject lines, avoid ALL CAPS, and keep punctuation … Continue reading FREE! The email subject line rules that don’t hold up!
June 04, 2026 I hire people with multiple jobs. Here’s my one red line BY Yakov Filippenko Let’s talk about the biggest fear of all employers—hiring someone who works for a competitor. Recently, this happened to me. I run a company that actively hires part-time employees. Around a third of our team works part time. One … Continue reading I hire people with multiple jobs. Here’s my one red line
November 21, 2025 Yankee Candle designed a new luxury candle line
Product Content Citations Dominate AI Search – Where Do Others Fall In Line? by Laurie Sullivan , Staff Writer @lauriesullivan, April 15, 2025 Citations lacking in AI search results have become a major concern for publishers and brands looking for clicks to their web or ecommerce sites. Google executives have long said that links to pages … Continue reading Product Content Citations Dominate AI Search – Where Do Others Fall In Line?
Ruud Hein | January 2nd, 2025 Learn how to fix most instances of LCP (Largest Contentful Paint) failing in your Core Web Vitals assessment. What Are Core Web Vitals Core Web Vitals are Google’s way of measuring the end-user experience of a page. What sets Core Web Vitals apart is that, unlike other page experience … Continue reading How to fix LCP with one line of code (in most cases)
Bluesky finally has DMs, with encrypted messaging coming ‘down the line’ For now, the feature only supports person-to-person text chats. karissa bell Wed, May 22, 2024 Bluesky Bluesky, the open source social media service that began as an internal Twitter project, has gained a key feature as it looks to compete with X and … Continue reading Bluesky finally has DMs, with encrypted messaging coming ‘down the line’
By AJ Dellinger October 16, 2023 Netflix hoped that cracking down on password sharing would convert sharers into subscribers, but it may have been equally successful at converting people into haters. According to a new report from research firm MoffettNathanson, the streamer’s decision to restrict access to shared accounts has hurt Netflix’s perception among … Continue reading Netflix’s crackdown on password sharing was good for the bottom line, but bad for the brand
By Associated Press September 26, 2023 VAN BUREN TOWNSHIP, Mich. (AP) — President Joe Biden joined United Auto Workers strikers on their picket line Tuesday as their work stoppage against major carmakers hit day 12, a demonstration of support for organized labor apparently unparalleled in presidential history. “You deserve the significant raise you need,” Biden said through a … Continue reading Auto workers strike: Biden just became the first sitting U.S. president to join a picket line
