The 15th annual iteration of the Real Story Group’s martech stack vendor map acknowledges the growing importance of generative AI. Kim Davis on August 4, 2023 There’s a new line in the Real Story Group’s martech and it’s artificial intelligence for marketing. That would be the light blue line with the terminus Typeface. This … Continue reading The martech subway system now has an AI line
retail With Cost-Cutting Back In Fashion, Macy’s Launches Private-Label Line by Sarah Mahoney @mahoney_sarah, July 20, 2023 Macy’s is redesigning its private brands portfolio, kicking the effort off with On 34th, a women’s apparel and accessories line. While the department store has been cooking up the makeover for the last two years, the launch … Continue reading With Cost-Cutting Back In Fashion, Macy’s Launches Private-Label Line
Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don’t let it be an afterthought. Digital Marketing Depot on June 15, 2023 Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a … Continue reading Email subject line tips and best practices (with examples!) by Digital Marketing Depot
By Emily Guy Birken April 29, 2023 Financial media delights in scolding people for their money mistakes. Whether you are listening to a podcast in which the host is dumbfounded by a caller’s total debt or reading the countless hand-wringing articles lamenting the average person’s lack of retirement savings, the message is clear: Shame … Continue reading Here’s how perfectionism may be hurting your bottom line
By Michael Grothaus April 28, 2023 Over the past several months, the tech industry has been hit by mass layoffs at nearly every major company, including Meta, Google, Microsoft, and Amazon, to name a few. And just in the last week alone, Dropbox and Lyft joined the fray with significant staff reductions. But … Continue reading Leaders, your mass layoffs may have an unintended side effect that hurts the company’s bottom line
By Connie Lin April 20, 2023 BuzzFeed Inc. will close down its journalism venture, BuzzFeed News, the company’s cofounder and chief executive Jonah Peretti revealed on Thursday, in yet another grim reckoning for the digital-media industry. Spun out of BuzzFeed over a decade ago, the News unit was credited with bringing prestige to the … Continue reading BuzzFeed News is closing up shop as the company nurses its bottom line, enlists ChatGPT
While this model is all the rage as a go-to-market strategy for B2B software companies today, not all products are the right fit for PLG. Scott Vaughan on February 13, 2023 Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. From … Continue reading Product-led growth: 3 important lessons from the front line
Marketers are uncertain about the best way to connect with “workday consumers.” Constantine von Hoffman on April 22, 2022 Working from home has blurred the line between work and personal time, creating a new buyer persona, according to a new Microsoft report. They’re calling it the “workday consumer” and marketers say they’re still figuring out … Continue reading Blurring of line between work and home creates a new consumer persona
Michael Abetz Last updated: 19 April 2022 The most popular social messaging app in Japan, Thailand and across much of Asia has launched its own marketplace for NFTs, under the name ‘LINE NFT’. Nearly 100 million monthly active LINE users in Japan – and 200 million worldwide – will now be introduced to non-fungible tokens … Continue reading Line App adds NFT Marketplace
Peter Daisyme December 1, 2021 If you zoom out and look at the big picture, the challenge of improving your bottom line optimization is simple – theoretically, at least. You can increase your revenue, you can lower your expenses, or you can do both. Now, actually accomplishing this is a different story. The 2 Levers … Continue reading 7 Bottom Line Optimization Tips for Future-Looking Businesses
