The Future of Google Ads Match Types: Making Broad Match Work for You Mike Susi Mar 3, 2025 Google Ads keeps evolving, and so do its keyword match types. Lately, Google has been pushing Broad Match as the best way to expand reach. While Phrase Match and Exact Match still play … Continue reading The Future of Google Ads Match Types: Making Broad Match Work for You
January 12, 2025 These 3 types of workers contribute to toxic drama. Here’s how leaders can reframe for positive change By translating pervasive discontent into constructive action, leaders can dismantle the drama and turn it into a virtuous circle of positive, productive energy. BY Yonason Goldson Passionate John Lennon devotees may ardently visualize a utopian future, … Continue reading These 3 types of workers contribute to toxic drama. Here’s how leaders can reframe for positive change
October 21, 2024 Slack researcher shares 5 types of AI personalities in the workplace ‘People with AI are going to replace people without AI.’ BY Associated Press Artificial intelligence’s recent rise to the forefront of business has left most office workers wondering how often they should use the technology and whether a computer will eventually replace … Continue reading Slack researcher shares 5 types of AI personalities in the workplace
Create high-impact content by understanding buyer preferences and leveraging existing assets. Scott Gillum on September 11, 2024 We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our … Continue reading The 4 types of content buyers want
August 06, 2024 The do’s and don’ts of working with 4 different types of communicators Whether dealing with aggressive, passive, passive-aggressive, or assertive communicators, tailoring your approach to each style is key. BY Leah Mether Effective communication is crucial for achieving successful outcomes in any interaction, whether in the workplace or personal life. But communication is … Continue reading The do’s and don’ts of working with 5 different types of communicators
May 03, 2024 How first-time CEOs can conquer the 5 types of imposter syndrome You’ve got enough on your plate as a new leader, says this executive coach. Here’s how to manage your Imposter syndrome and gain the confidence you need. BY David Roche Too many first-time CEOs are obsessed by their own, somewhat paranoid, perception … Continue reading How first-time CEOs can conquer the 5 types of imposter syndrome
March 20, 2024 9 types of difficult colleagues (and how to handle each one) Nick Robinson explains simple, direct strategies to deal with the most common types of difficult colleagues. BY Nick Robinson When handling difficult people at work, it’s essential to first spot and understand their type. This allows you to actively deal with a … Continue reading 9 types of difficult colleagues (and how to handle each one)
By Stephanie Vozza January 14, 2024 Most people identify clutter as a tangible entity. It’s that pile of papers, books, and objects sitting on your desk waiting to be put away. While the physical stuff is obvious, most of our clutter is invisible, says Barbara Hemphill, author of Less Clutter More Life and … Continue reading 4 types of clutter—and how to get rid of them
By Lydia Dishman January 14, 2024 “If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask . . . for once I know the proper question, I could solve the problem in less than five … Continue reading Asking these types of questions will make you look smarter
Through a partnership with BrightLine, Samsung Ads expands its dynamic ad inventory to achieve real-time dialog with viewers. Chris Wood on September 25, 2023 Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. “With BrightLine’s advanced capabilities, advertisers are now able to … Continue reading Samsung Ads introduces new CTV ad types
