Arik Hanson November 1, 2021 Thought leadership is one of those things many brands and leaders want–but very few do well. It’s always been that way. Clients come to agencies all the time with the goal of “thought leadership.” Translation: We want our execs to show up in the media more often. We want our … Continue reading The Golden Opportunity For Modern Thought Leadership
Megan Breakenridge October 3, 2021 Today’s competitive climate in the age of social media has made one thing clear: Marketing a business as an entity is only part of the equation. When presented with endless options, consumers are increasingly choosing to work with companies that show a face behind the brand. More than just the … Continue reading How to Leverage Your LinkedIn for Thought Leadership
Amy Rosenberg September 5, 2021 So you’ve decided to become a thought leader. Congratulations! Now, if you’ll all form an orderly line to my left, you can begin signing your official CNBC contributor paperwork. At station B, literary agents from Random House, Hachette and Macmillan are prepared to offer competitive bids for your book proposals, … Continue reading The 4 Types of People You’ll Need to Turn Thought Leadership Dreams into Reality
Wendy Marx June 9, 2021 Are you an expert in your industry? Do you see trends no one else does? Do you have insights you want to share? Would you like to stand out and get noticed for your expertise and insights? Then you need to develop a thought leadership strategy. A thought leadership strategy … Continue reading Thought Leadership Strategy: A Key ingredient for Professionals Who Want More Success
Amy Rosenberg May 17, 2021 Here’s Why Your Perspective Matters. If you’ve been on LinkedIn lately, you’ve probably seen the posts. Brash statements about business success. Pictures of flashy clothes and cars. Humblebrags about the fantastic team that “made it all possible.” Promises of extraordinary results if you just follow their plan/hire their company/buy their … Continue reading Skeptical About Thought Leadership?
Torrey Tayenaka April 25, 2021 You’ve probably seen the statistics countless times by now: in a digital landscape where your audience is exposed to thousands of advertisements every day, it’s near-impossible to stand out. Thought leadership is one of the best ways for your brand to cut through the noise. By establishing you as a … Continue reading How to Use Video Marketing to Become an Industry Thought Leader
Lacy Boggs April 15, 2021 I remember reading some writing advice once (though I cannot remember who said it — ping me if you know) that said: when writing you should aim to make yourself laugh, make yourself cry, make yourself feel something, and you’ll make your reader feel that, too. It’s good advice. But … Continue reading Facing the Fear of Thought Leadership
Lacy Boggs March 2, 2021 A fellow business owner said to me recently, “I need somebody to drag the IP (intellectual property) out of me.” We were talking about thought leadership, intellectual property, and the problem so many of us have making the time and space to do the deep work to actually tease our … Continue reading Can You Outsource Thought Leadership?
Brian Basilico — June 11, 2020 I had an interesting call with a potential client today. He was interested in extending his reach using social media. Part of the problem was that he has two different lives. He had a life as a financial advisor and a life as a musician/composer. One of the … Continue reading Thought Leadership? You Need to Have Purpose, Passion, and a Plan
Julia Tiedt — January 28, 2020 Changing the way your industry thinks is quite a lofty goal. But there’s a reason for sayings like, “If you shoot for the moon, you will land among the stars.” Goals to influence thought leadership are ambitious, but achievable—you just have to know how to measure them. On the … Continue reading 5 KPIs to Measure Thought Leadership