Tag Archives: Brings

Intercom brings new features to the customer conversation

Building engagement through conversational tools. Rodric Bradford on August 13, 2020 The current work environment has focused attention on building digital engagement with customers. Intercom has responded by launching enhancements to its Conversational Relationship Platform.  These new features allow for: Managing more complex customer queries; Reducing response times; and Automating manual tasks and processes. Eliminating … Continue reading Intercom brings new features to the customer conversation

Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers

Automation and machine-learning analytics features are now available for email. Jennifer Cannon on June 17, 2019 Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections conference. The new features, available to customers now, aim to help marketers reach their customers more efficiently and effectively with … Continue reading Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers

Tech Company Brings AI Into The CMS Platform

Tech Company Brings AI Into The CMS Platform by Laurie Sullivan  @lauriesullivan, March 29, 2019 Contentstack recently announced new artificial intelligence capabilities developed to impact how marketers gain insights, make decisions and improve outcomes by bringing AI directly into the content management system platform. The new feature embeds AI into the Contentstack platform rather than … Continue reading Tech Company Brings AI Into The CMS Platform

National Small Business Week Brings Opportunities For Entrepreneurs to Learn and Grow

David Kiger — April 27, 2018 Follow @davidkiger — April 27, 2018 The annual National Small Business Week is April 29 through May 5, and features a variety of educational activities led by the U.S. Small Business Administration. There’s a lot to acknowledge when it comes to small businesses. Take this whopping statistic from the … Continue reading National Small Business Week Brings Opportunities For Entrepreneurs to Learn and Grow

Startup Media Protocol Brings Value-Based Advertising To Blockchain

Blockchain Startup ‘Media Protocol’ Pitches Virtues Of ‘Value-Based’ Advertising by Laurie Sullivan  @lauriesullivan, March 21, 2018 In a seemingly steady stream of new services that sit on top of blockchain for the advertising industry, startup company Media Protocol gives the technology a new twist. The startup — which is developing a value-based advertising business model … Continue reading Startup Media Protocol Brings Value-Based Advertising To Blockchain

Startup Media Protocol Brings Value-Based Advertising To Blockchain

Blockchain Startup ‘Media Protocol’ Pitches Virtues Of ‘Value-Based’ Advertising by Laurie Sullivan  @lauriesullivan, March 21, 2018 In a seemingly steady stream of new services that sit on top of blockchain for the advertising industry, startup company Media Protocol gives the technology a new twist. The startup — which is developing a value-based advertising business model … Continue reading Startup Media Protocol Brings Value-Based Advertising To Blockchain

Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries

Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries by Laurie Sullivan , Staff Writer @lauriesullivan, February 8, 2018 In one of the most important steps that will give marketers greater understanding of intent in search queries, Microsoft Bing integrated technology sometimes referred to as sentiment analysis, which will provide the ability to understand the … Continue reading Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries

Facebook brings value metrics to campaigns to help advertisers target the best customers

New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value. Greg Finn on June 13, 2017    One of the most important dances that digital advertisers perform is the maximization of revenue on a minimal budget. It is quite remedial, really; the goal is to optimize the value … Continue reading Facebook brings value metrics to campaigns to help advertisers target the best customers

How CRM brings control and collaboration to advertising & media agencies

Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close more deals and improve the customer experience. Loretta Jones on August 12, 2016   Creative professionals love to innovate and ideate. However, it can be a challenge to bring the same drive to project management. In order to balance the … Continue reading How CRM brings control and collaboration to advertising & media agencies