We discussed building and scaling content operations at the November MarTech Conference. Here’s a recap. MarTechBot on November 7, 2025 At the Nov. 4, 2025, MarTech Conference — which is entirely virtual and free to attend — one session promises to push past the perennial barrier of creative capacity: “Zero to launch: Using AI … Continue reading Zero to launch: AI-powered campaign creation without the creative logjam
95% Of Companies Get Zero ROI From GAI Initiatives, MIT Study Finds by Laurie Sullivan , Staff Writer, August 29, 2025 Generating higher returns on investments from generative artificial intelligence (GAI) may be a little more difficult to achieve than some executives initially thought, although many companies are throwing millions and sometimes billions of dollars … Continue reading 95% Of Companies Get Zero ROI From GAI Initiatives, MIT Study Finds
ZCDA enables applications to access the memory location where the data is stored directly, saving time and improving performance. Chris Elwell on August 8, 2023 Faster and more efficient data processing techniques are needed as the volume of data processed grows. “Zero copy data access” may revolutionize how data is processed. It’s already making waves … Continue reading Zero Copy Data Access: The Future of Data Management?
Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data Julio Lopez / 03 Jun 2023 Without a comprehensive U.S. consumer privacy law, U.S. state and federal lawmakers have been looking toward Europe’s General Data Protection Regulation (GDPR) to serve as inspiration as states begin to introduce data privacy laws in … Continue reading Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data
How to Use SEO — Even With Zero Experience Mike Monroe / 23 Dec 2022 As a small business owner, you know you need an SEO strategy — but you might not know what SEO actually is (or what it can do). That’s OK; it’s normal to feel confused and even intimidated if you’re not … Continue reading How to Use SEO — Even With Zero Experience
By Adele Peters June 14, 2022 More than 700 large public companies around the world, from Amazon and Apple to oil companies like ExxonMobil, now have targets to reach net zero emissions. That’s a 68% increase from the number that had made pledges just two years ago. But their plans aren’t strong enough yet to … Continue reading More than 700 of the world’s largest public companies have net zero goals. Are they greenwashing?
Susan Hunt January 20, 2022 When I started WeSpire, one of the first big decisions I made was to not put a carbon calculator into the product. At the time my reasoning was based on several user experience factors. First, most calculators were incredibly long and complicated – you had to find your utility and … Continue reading Employees Are the Key to Net Zero Success
Susan Hunt January 20, 2022 When I started WeSpire, one of the first big decisions I made was to not put a carbon calculator into the product. At the time my reasoning was based on several user experience factors. First, most calculators were incredibly long and complicated – you had to find your utility and … Continue reading Employees Are the Key to Net Zero Success
George Drennan June 9, 2021 Featured snippets are prime real estate in the SERP. They sit at the top of the organic results and immediately grab the attention of searchers. They’re also increasingly common. Featured snippets are now present on 23% of all Google SERPs and get 8.6% of clicks, on average. If you’re doing … Continue reading 10 Featured Snippet Optimization Tips: How to Win Spot Zero
Troy Kirby — May 4, 2020 Although the term “mission creep” is a 1990s invention regarding gradual or incremental expansion of goals beyond its original scope, the COVID-19 shutdown order alone is giving the phase a run for its money for how far it can be stretched in 2020. Small business owners, with limited resources, … Continue reading Elected Officials to Small Business: We Have Zero Answers
