Laura Patterson — February 28, 2020 In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? It’s a great question. We have some thoughts on metrics and what to measure, but before we launch into these, let’s be sure we’re on the same … Continue reading When You’re Focused on Upstream, What do You Measure?
James O’Flaherty — February 25, 2020 “Take this pill and all your weight loss and fitness dreams will come true! No workouts needed!” “Get that summer 6-pack in 30 days!” …if only that were true. We’ve all seen products that claim to have the “key” or the “hack” to the magazine-cover physique. We also know … Continue reading The Culture Hack You’re Not Seeing
Choncé Maddox — February 20, 2020 Having enough money saved for retirement is a crucial concern for many Americans. With more people becoming self-employed, it’s becoming increasingly difficult to invest enough money for retirement. However, there are ways to catch up on retirement savings. Having enough money for retirement is a big deal. When you … Continue reading How to Catch Up on Retirement When You’re Self-Employed
Joe Cecala — February 10, 2020 After slowly building your business from the ground up, you’re finally ready to cash out on your investment. Or are you? Whether it’s because you want more time off or need capital to invest in a new venture, selling your company is the toughest business decision you’ll likely ever … Continue reading How Do You Know if You’re Ready to Sell Your Business?
Colleen McKenna — February 10, 2020 I listened closely the other day to a presentation on proximity. While it was related to a different topic, I saw the immediate connection to the value of proximity on LinkedIn and social networks. Proximity is defined as nearness in space, time, or relationship. We talk about 1st, 2nd, … Continue reading If You Don’t Have LinkedIn Proximity, You’re Missing Out
Liz Kislik — January 22, 2020 On his Mesmerizing Leaders podcast, the enthusiastic, energizing Tim Shurr asked me for “the real golden nuggets that you’ve learned about us humans in conflict.” I told him that we most often think conflict is about the people we’re fighting with, but it doesn’t have to be that way. … Continue reading 3 Fresh Approaches to the Conflict You’re Tired of at Work
Barry Overeem — January 17, 2020 This post is an excerpt from the book that we, the authors, are writing, the ‘Zombie Scrum Survival Guide’. It’s our way of delivering small increments and involving our stakeholders: you, the reader. So we’d love to hear your feedback, encouragements and wild ideas. The Scrum Framework urges teams … Continue reading How Do You Know You’re Not Involving Stakeholders?
Albert Costill — December 18, 2019 Not getting enough clients is one of the worst feelings. Without quantifiable success, it can seem like everything that you are working on and care about is for nothing. Plus, without enough clients, there is often a sense of urgency to generate more revenue. This can be especially frustrating … Continue reading 10 Lesser Known Reasons You’re Not Getting Clients
Carly McCrory — December 17, 2019 Search Engine Optimization. What a buzz word. Most people have heard of it, some marketers may have dabbled in it, but there are very few people with a true understanding of what a real SEO strategy entails. “But Carly, SEO is basic stuff,” you may say. “I know about … Continue reading What You’re Probably Missing From Your SEO Strategy
Renzo Costarella — December 16, 2019 The advantages of a pay raise are pretty clear. More money is always a plus, a raise tends to put you in a higher leadership position, and you have more going for you when applying for new jobs. Despite your effort, and how much you might believe you deserve … Continue reading 11 Reasons You’re Not Getting a Pay Raise
