California Court Says Yelp Can’t Be Forced To Remove Negative Review by Wendy Davis @wendyndavis, July 3, 2018 California’s highest court ruled 4-3 on Monday that Yelp can’t be required to remove a negative post that sparked a defamation lawsuit. The ruling stems from a 2013 lawsuit brought by California attorney Dawn Hassell against a … Continue reading California Court Says Yelp Can’t Be Forced To Remove Negative Review
Tag Archives: Yelp
Harvard Study Reveals Yelp Data Advantages For Ad Targeting
Harvard Study Reveals Yelp Data Advantages For Ad Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, February 21, 2018 A Harvard study suggests that data from digital platforms has the potential to improve people’s understanding of how neighborhoods change in near real-time. While the data isn’t geared toward marketers, it can certainly be used to … Continue reading Harvard Study Reveals Yelp Data Advantages For Ad Targeting
Yelp introduces custom (local) audiences for national advertisers
The company is making its local search data available to brands and enterprises for targeting via exchanges. Greg Sterling on September 1, 2017 Roughly two years ago, Yelp phased out its display ad unit for national advertisers. Earlier this week, the company introduced a new data-driven ad product for that same segment: Yelp Local … Continue reading Yelp introduces custom (local) audiences for national advertisers
Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds by Laurie Sullivan @lauriesullivan, May 22, 2017 Yelp has commissioned a survey from Nielsen, which argues that review sites drive higher conversions than search and social media. The survey of 2,000 U.S. adults, conducted late last year and released Monday, found that 92% of … Continue reading Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
Reviews FAQs: How Do I Use Yelp?
Stephanie Heitman — March 8, 2017 Follow @stephheitman— March 8, 2017 Yelp is great for a number of reasons. It’s highly-visited, focuses on local businesses, and allows businesses to manage their information and respond to reviews for free. So, how do you use Yelp? Claim or Create Your Business Page In order to start the … Continue reading Reviews FAQs: How Do I Use Yelp?
Avoiding The Yelp Newbie Review Filter
Phillip Barnhart — January 31, 2017 Follow @pbarnhart— January 31, 2017 Great Yelp reviews can seem rare – even when you have lots of happy customers. So it can be incredibly frustrating when that glowing, well-written five-star Yelp review from a valued customer gets filtered into oblivion. If your business has been on Yelp for … Continue reading Avoiding The Yelp Newbie Review Filter
3 next-level Yelp tricks for business owners
Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score. Brian Patterson on November 22, 2016 I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. From dissecting Yelp’s own videos about their product, … Continue reading 3 next-level Yelp tricks for business owners
Is Yelp A Social Network?
by Michael Bishop May 23, 2016May 23, 2016 ‘Social Network’ certainly isn’t the term that most people think of when they hear the word Yelp. From my 3+ years experience working for the website, the word “restaurant” probably comes to the forefront of most minds when you hear the name. Even upon searching online for … Continue reading Is Yelp A Social Network?
Yelp Offers Full Reviews Database To Social Monitoring Tool Sprinklr
Company sees the deal as way to show the value of Yelp to brands. Greg Sterling on February 19, 2016 Yelp has decided to provide its full reviews data set to social media and reputation monitoring tool Sprinklr. This is a first and an exclusive deal for now, but Yelp indicated it was open … Continue reading Yelp Offers Full Reviews Database To Social Monitoring Tool Sprinklr
Why Does Yelp Rank Higher Than My Website?
by Oliver Neely February 4, 2016 Follow @elvinweb1February 4, 2016 If you ever find the likes of Yelp, Yell or Trip Advisor outranking your website in the search results, you’re not alone . It’s a common sight for today’s local businesses, you search your business name and find that instead of your website at the … Continue reading Why Does Yelp Rank Higher Than My Website?
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