Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts people and ideas. Steve Bevilacqua on December 22, 2025 For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running … Continue reading What efficiency-first martech gets wrong about creativity
November 08, 2025 OpenAI wants your brand mascot on Sora. What could possibly go wrong? When OpenAI launched its text-to-video app Sora in September, there was immediate blowback. To absolutely no one’s surprise, users on the platform had a field day using popular characters in their AI-generated videos, in all sorts of—admittedly creative!—situations. (See OpenAI … Continue reading OpenAI wants your brand mascot on Sora. What could possibly go wrong?
April 03, 2025 DOGE’s ‘completely wrong’ USAID termination notices put staffers’ pay and pensions at risk BY Reuters Termination notices sent by billionaire Elon Musk’s cost-cutting team to U.S. Agency for International Development staff were so rife with errors that corrected versions are being issued to avoid affecting pensions and pay, according to five sources familiar with … Continue reading DOGE’s ‘completely wrong’ USAID termination notices put staffers’ pay and pensions at risk
January 28, 2025 What’s wrong with saying ‘I hope you are well’ in work emails Here’s how to start your messages instead. BY Judith Humphrey How often do our workplace communications open with “I hope you are well” or “I trust you are doing fine”? These “wellness checks” reflect the fact that everybody has become … Continue reading What’s wrong with saying ‘I hope you are well’ in work emails
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs. Danny Goodwin on January 23, 2025 Hubspot’s SEO strategy is the talk of the SEO world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million … Continue reading HubSpot’s SEO collapse: What went wrong and why?
Google Helpful Content Update Went Terribly Wrong by Laurie Sullivan , Staff Writer @lauriesullivan, November 15, 2024 Morgan McBride owns a small business with husband Sean in South Carolina helping others renovate their homes, which she started after the couple renovated a condo and home of their own. McBride, a renovator and blogger, told her story … Continue reading Google Helpful Content Update Went Terribly Wrong
From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless. Kath Pay on September 5, 2024 Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your customer base? Email tests give … Continue reading Now playing: ‘The Email Test That Goes Wrong’
June 29, 2024 Employers believe this is the age you’re too old to hire. This is why they’re wrong “I was willing to risk losing a lucrative contract to make sure that the prospect did not know how old I was but I succumbed to telling the truth. Deep down, I felt that I had … Continue reading Employers believe this is the age you’re too old to hire. This is why they’re wrong
June 11, 2024 If you think failure is the secret to success, you’re wrong. Here’s why According to psychologists, failure doesn’t actually make you stronger—and that perception can even be damaging. BY Shalene Gupta When we fail, we tell ourselves there’s a silver lining: that failure is a necessary stepping stone for success. Thomas Edison wrote … Continue reading If you think failure is the secret to success, you’re wrong. Here’s why
By Kathleen Davis November 12, 2023 I often joke that the best kind of meeting is a canceled meeting. Of course, I only partly mean that. I feel energized by productive brainstorm meetings, and I believe regular check-ins with my direct reports are essential. But like the 92% of employees who consider meetings costly … Continue reading How to fix everything that’s wrong with your meetings
