Danielle MeadApril 7, 2015 Ecommerce manager and online store owners often ask about product descriptions. What should they say? How long should they be? What format is best? It’s no wonder they are worried — the quality of a product description can make or break a sale, especially if it doesn’t include the information a … Continue reading The One Formula You Need To Write Product Descriptions That Sell
Brian BurtMarch 27, 2015 As a smart and savvy business owner, you know by now that blogging isn’t a fluffy extra, but rather a serious necessity. Content marketing has officially overtaken traditional marketing methods of yore. The old ways are rapidly becoming obsolete as it becomes increasingly important for brands to engage with customers online … Continue reading What the Heck To Write About On Your Company Blog: 10 Writer’s Block Busting Ideas
Amir JirbandeyMarch 23, 2015 As in real life, first impressions matter in email marketing. The inbox is a noisy and crowded place. You have around 60 characters to capture your consumer’s attention in the subject line. Following our recent blog post on what words to avoid using in your subject line, in order not to … Continue reading How to Write The Perfect Subject Line
Jessica MehringMarch 23, 2015 LinkedIn is so much more than an online resume. It’s a place to connect with industry insiders and customers. It’s a place to scout leads and seek business opportunities. Your summary is the front door to your LinkedIn profile. It’s the first thing people read through after landing on your profile … Continue reading How To Write A Killer LinkedIn Profile Summary In 5 Easy Steps
Adam BaetuMarch 14, 2015 As with most things, first impressions are everything in email marketing. The very first part of your campaign that will reach customers is your subject line – if this isn’t a winner, there’s a good chance your email won’t even get opened. This is why it’s crucial to spend some time … Continue reading Subject Lines: How They Affect Open Rates and How to Write a Corker
Vinaya NaiduMarch 11, 2015 By this time your social feeds must have been populated by #DearMe tweets, videos and gifs, often carrying wise words of advice. These little #DearMe letters going viral on the social web are part of a YouTube campaign in honour of International Women’s Day on March 8. Ushering in a movement … Continue reading YouTube’s DearMe Campaign Gets Women Content Creators To Write Letters To Their Younger Self
Gyles SewardFebruary 15, 2015 Email reaches a whopping 2.9 billion people, which is why sending email is an important part of your online marketing strategy. However, you want to make sure that when you are sending them, they are getting opened, read and not just redirected to the recycle bin. We all have to cope … Continue reading Write Emails That Get Opened
Tommy LandryFebruary 5, 2015 By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help … Continue reading How To Write Blog Posts That Will Rank Well and Engage Readers
Business.comJanuary 31, 2015 It’s a tough world these days, especially for entrepreneurs who have stiff competition in their business niches. Keeping current clients and adding to your client portfolio is the only way you both stay afloat and grow, and no matter how good your products and/or services may be, there are always competitors who … Continue reading Write Your Way to a Win: Business Proposal 101
Alex StrikeJanuary 30, 2015 Emailing is perhaps the most effective way to communicate in the workplace. It certainly is the quickest and easiest. However, emailing will only be successful if you treat it as a proper form of business communication. Let’s take a moment to consider what will (and won’t) produce results when sending an … Continue reading How to Write Better Emails and Make Them Work for You
