Annaliese Henwood — December 3, 2017 Follow @MktgInnovator — December 3, 2017 There’s been this debate going around about whether long form blog posts are necessary for your content’s success. Both sides have valid points, so how do you choose? Some say you need to create long form articles to see your content rank higher … Continue reading Should You Write Long Form Blog Posts? Analyzing the Debate
Matt Martinez — November 16, 2017 — November 16, 2017 Content is king; this is no secret. But what separates great content from good content in the eyes of search engines, like Google? The key here is balance—a balance of language. Voice, tone and messaging are critical for crafting a compelling point, and remain core … Continue reading SEO Copywriting: How to Write Content That Ranks
Elise Dopson — November 16, 2017 Follow @elisedopson — November 16, 2017 Are you looking for a way to craft a search strategy that boosts your rankings? Perhaps you’re wanting to entice more searchers to click-through to your site when it’s displayed in search results. Crafting highly-converting meta tags will help you achieve both of … Continue reading How to Write a Highly-Converting Meta Title and Description
Lianna Patch — October 26, 2017 — October 26, 2017 Say you’re an ecommerce store owner who enjoys regular sales. What percentage of your customers have bought from you more than once? If you’re like most owners, that number hovers right around “not enough” percent. Me neither, Oprah! And if you’re like virtually all ecommerce … Continue reading Write a Killer Welcome Email to Increase Your Number of Repeat Customers
By Ann Smarty October 24th, 2017 I am a pretty prolific writer online. My work has ended up on dozens of sites over the years, including some big names. On the other hand, I have also had some incredible, influential bloggers writing for my site, or participating in other content I have created. With … Continue reading How To Win An Influential Blogger To Write For Your Site
Dan Shewan — October 23, 2017 — October 23, 2017 One of the slyest tricks you’ll come across on a job application is the part where it says that attaching a cover letter is optional. Shutterstock Sure, some companies genuinely may not care if you include a cover letter with your application or not, but … Continue reading How to Write a Cover Letter for a Job Application
James Potter — October 11, 2017 Follow @thelinkedinman — October 11, 2017 geralt / Pixabay Too often people divorce any thinking of real life when they get on LinkedIn, slipping into “social media mode” and suddenly do and write things in ways we would never do in #reallife! Perhaps if you thought of LinkedIn more … Continue reading How to Write Conversational Status Updates, Posts and Content on LinkedIn
Greetje den Holder — September 29, 2017 Follow @GdenHolder — September 29, 2017 Blogging has never been more important for businesses. Natalie Mootz lists six reasons for this: As much as ninety percent of organic search traffic to a business website can come through its blog. Fifty-two percent of B2B businesses say that blogs are … Continue reading How to Write Killer Blog Headlines – The Ultimate Guide
Rustin Nethercott — September 29, 2017 — September 29, 2017 Almost $ 1 Trillion dollars are projected to be spent during the 2017 holiday season. Trillion. With a T. If your business isn’t taking advantage of the holiday season by sending out holiday-themed emails that drive sales, you’re leaving money on the table. If writing … Continue reading How to Write an Effective Holiday Marketing Email
During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right subject line is just as important as the message itself. Kyle Henderick on September 22, 2017 With kids back in school, email marketing campaigns have moved away from end-of-summer deals and backpack … Continue reading 5 ways to write better email subject lines this holiday season
