FIFA says total WWC viewership will be over 2 billion. However, there are very good reasons to be skeptical about that. Constantine von Hoffman on July 24, 2023 The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 … Continue reading Will Women’s World Cup bring the prize audience marketers want?
AI And The New World Of Education by Kaila Colbin , July 14, 2023 The headline for the Chroniclearticlewas bleak: “I’m a Student. You Have No Idea How Much We’re Using ChatGPT.” The subhead was bleaker: “No professor or software could ever pick up on it.” Owen Kichizo Terry, an undergraduate at Columbia University, broke … Continue reading AI And The New World Of Education
Lots Of Losers In An Opaque CTV Ad World by Dave Morgan , Featured Contributor, July 6, 2023 Yes. I am going to hammer away at the transparency issue again this week. If we as an industry have any takeaways from the recent press surrounding the Adalytics research into Google YouTube campaigns and their findings … Continue reading Lots Of Losers In An Opaque CTV Ad World
Going all-in on rapid growth is not the most secure GTM strategy in this “next normal” world. Anand Thaker on July 3, 2023 Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Brands were working on transformative GTM efforts pre-pandemic. But then many of … Continue reading Go-to-market tactics that won’t work in a post-pandemic world
By Safi Aziz June 18, 2023 We, the people, are taking steps to own the world—starting with a golf course tucked away in a Scottish village called Spey Bay. The Scottish Wildlife Trust depicts Spey Bay as a “beautiful coastal reserve [where] constant changes caused by the river create a succession of habitats.” … Continue reading URL communities are finally buying the IRL world
By Nate Berg June 08, 2023 Bicycle commuters in Bentonville, Arkansas, can now ride their bikes directly to their office doors, even if they’re five stories up. Ledger, a new flexible office, coworking, and events space in the city’s downtown, was designed with a bike-friendly ramp up its entire side. The 3,900-foot-long switchback allows … Continue reading Introducing the most bikeable office building in the world
iOS, Android and Mac stats for World of Goo Kelly Hodgkins @kellyhodgkins World of Goo is a physics based game that’s popular among kids and adults. It started off as a PC desktop game and transitioned to the Mac, iPhone and iPad. The company recently sold its one millionth copy on iOS and … Continue reading Netflix is launching a remastered ‘World of Goo’ on May 23rd
By Jessica Bursztynsky March 13, 2023 Consumers have more health power in their hands than ever before, but the medical system still needs to catch up when it comes to genomic medicine, 23andMe CEO Anne Wojcicki said during a panel Friday at the Fast Company Grill at SXSW. The consumer genetics and … Continue reading Why 23andMe CEO Anne Wojcicki says the medical world is at a ‘tipping point’
How Virtual Space Technology has Changed the World Since 1962 Jonas Gray / 09 Mar 2023 Don’t be fooled — there’s nothing new about virtual spaces, which are essentially spaces online where any number of users and devices can interact. The notion of “virtual spaces” actually dates back to the origins of the Internet … Continue reading How Virtual Space Technology has Changed the World Since 1962
By Shalene Gupta January 27, 2023 Gen Z is coming of age in turbulent times—from rising costs of living, to climate change, to the pandemic. They will inherit the solutions we build. Dell Technologies recently published the results of a study that surveyed over 15,000 people—aged 18-26, from 15 different countries—about their thoughts on … Continue reading Gen Z says school is not equipping them with the skills they need to survive in a digital world
