Tag Archives: World

Ad Frequency Overload Becomes Defining Challenge In CTV Ad World

Ad Frequency Overload Becomes Defining Challenge In CTV Ad World by Dave Morgan , Featured Contributor, August 10, 2023 Yes, linear TV gives viewers too many of the same ads, particularly if you watch only a small group of networks and are a heavy TV viewer. But as bad as ad frequency management is on … Continue reading Ad Frequency Overload Becomes Defining Challenge In CTV Ad World →

These are the best marketers in the world

Marketing Competition

Want marketing that stands out? Discover the art of working with creators — from their rapid execution to connecting with loyal audiences. Tim Parkin on August 9, 2023 Want to work with the best marketers in the world? Can you imagine what you would be able to accomplish with their skills? Good news. You don’t … Continue reading These are the best marketers in the world →

Will Women’s World Cup bring the prize audience marketers want?

Marketing Trends

FIFA says total WWC viewership will be over 2 billion. However, there are very good reasons to be skeptical about that. Constantine von Hoffman on July 24, 2023 The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 … Continue reading Will Women’s World Cup bring the prize audience marketers want? →

AI And The New World Of Education

AI Tools

AI And The New World Of Education by Kaila Colbin , July 14, 2023 The headline for the Chroniclearticlewas bleak: “I’m a Student. You Have No Idea How Much We’re Using ChatGPT.” The subhead was bleaker: “No professor or software could ever pick up on it.” Owen Kichizo Terry, an undergraduate at Columbia University, broke … Continue reading AI And The New World Of Education →

Lots Of Losers In An Opaque CTV Ad World

CTV Advertisement

Lots Of Losers In An Opaque CTV Ad World by Dave Morgan , Featured Contributor, July 6, 2023 Yes. I am going to hammer away at the transparency issue again this week. If we as an industry have any takeaways from the recent press surrounding the Adalytics research into Google YouTube campaigns and their findings … Continue reading Lots Of Losers In An Opaque CTV Ad World →

Go-to-market tactics that won’t work in a post-pandemic world

Marketing Testing

Going all-in on rapid growth is not the most secure GTM strategy in this “next normal” world. Anand Thaker on July 3, 2023 Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Brands were working on transformative GTM efforts pre-pandemic. But then many of … Continue reading Go-to-market tactics that won’t work in a post-pandemic world →

URL communities are finally buying the IRL world

Sports

By Safi Aziz June 18, 2023 We, the people, are taking steps to own the world—starting with a golf course tucked away in a Scottish village called Spey Bay. The Scottish Wildlife Trust depicts Spey Bay as a “beautiful coastal reserve [where] constant changes caused by the river create a succession of habitats.” … Continue reading URL communities are finally buying the IRL world →

Introducing the most bikeable office building in the world

Office Environment

By Nate Berg June 08, 2023 Bicycle commuters in Bentonville, Arkansas, can now ride their bikes directly to their office doors, even if they’re five stories up. Ledger, a new flexible office, coworking, and events space in the city’s downtown, was designed with a bike-friendly ramp up its entire side. The 3,900-foot-long switchback allows … Continue reading Introducing the most bikeable office building in the world →

Netflix is launching a remastered ‘World of Goo’ on May 23rd

Streaming Services

iOS, Android and Mac stats for World of Goo Kelly Hodgkins @kellyhodgkins World of Goo is a physics based game that’s popular among kids and adults. It started off as a PC desktop game and transitioned to the Mac, iPhone and iPad. The company recently sold its one millionth copy on iOS and … Continue reading Netflix is launching a remastered ‘World of Goo’ on May 23rd →

Why 23andMe CEO Anne Wojcicki says the medical world is at a ‘tipping point’

Corporate Accountability

By Jessica Bursztynsky March 13, 2023 Consumers have more health power in their hands than ever before, but the medical system still needs to catch up when it comes to genomic medicine, 23andMe CEO Anne Wojcicki said during a panel Friday at the Fast Company Grill at SXSW. The consumer genetics and … Continue reading Why 23andMe CEO Anne Wojcicki says the medical world is at a ‘tipping point’ →