Tag Archives: World

Is your martech evaluation process still stuck in a pre-AI world?

Marketing AI

AI is everywhere in martech — but if your vendor evaluation process hasn’t changed, you’re not ready to tell the difference between hype and real capability. Gene De Libero on November 25, 2025   Your martech vendor evaluation process doesn’t work anymore—not because it lacks rigor, but because it’s rooted in outdated assumptions about the … Continue reading Is your martech evaluation process still stuck in a pre-AI world? →

Consumers want less digital, more real world from brands in 2026

Branding Lessons

ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making. Constantine von Hoffman on November 25, 2025   Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the … Continue reading Consumers want less digital, more real world from brands in 2026 →

Why evergreen content expires faster in an AI search world — and what to do about it

SEO By AI

LLMs reward actively maintained content. See which signals matter most and how to create a repeatable refresh workflow that protects visibility. Stephanie Trovato on November 24, 2025   Your best-performing article from last year just disappeared from ChatGPT’s results. The one that took three weeks to research, ranked in the top three for your core … Continue reading Why evergreen content expires faster in an AI search world — and what to do about it →

Timeless Marketing in an AI-Driven World

Marketing AI Technology

Timeless Marketing in an AI-Driven World Carlie Buffan Sep 15, 2025 AI is changing the way people search and interact with content online. Features like AI Overviews might help with visibility, but they also mean fewer clicks—leaving many sites with less traffic even when rankings look strong. Discovery doesn’t happen in just one place anymore. It’s scattered … Continue reading Timeless Marketing in an AI-Driven World →

7 items under $40 that’ll make a world of difference in your home office

Home Office

October 06, 2025 7 items under $40 that’ll make a world of difference in your home office Let’s be honest: When you first started working from home, your “office” was probably a shaky card table and a chair that had a personal vendetta against your lower back. Maybe you’ve upgraded, maybe you haven’t. Either way, … Continue reading 7 items under $40 that’ll make a world of difference in your home office →

Check out the intricate, inky world of PS5 game Chronoscript: The Endless End

Game Consoles

Check out the intricate, inky world of PS5 game Chronoscript: The Endless End The upcoming project by DeskWorks was a standout in a packed State of Play presentation. Anna Washenko One of the surprise announcements during Sony’s State of Play presentation today was the debut of a literary-themed game titled Chronoscript: The Endless End. It’s … Continue reading Check out the intricate, inky world of PS5 game Chronoscript: The Endless End →

Navigating the chaos of consent, compliance and customer trust in an AI world

Website Tools

Are your data practices keeping up with AI? We talked about proactive governance and trust at the MarTech Conference. MarTechBot on September 19, 2025       Artificial intelligence promises tremendous value for marketers, but only if it’s fueled by quality data collected responsibly. That was the theme of a session at the September installment of The … Continue reading Navigating the chaos of consent, compliance and customer trust in an AI world →

Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World

Cookieless Targeting

Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World Wisam Abdulaziz Sep 8, 2025 In a previous post, I explained how important it is to connect ad platforms to your CRM and leverage AI-driven smart bidding strategies. Most of the technologies that power this process rely on first-party cookies. But with privacy becoming … Continue reading Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World →

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