Alice Williams — December 16, 2016 — December 16, 2016 Influencer marketing—the use of internet personalities to drive brand awareness—is an effective and often necessary advertising strategy for small businesses that want to grow their audiences. The right endorsement can boost conversions tenfold. The rise of professional bloggers and social-media stars gives companies an opportunity … Continue reading 5 Key Mistakes to Avoid When Working with Influencers
Matt Goldman — November 7, 2016 Follow @TheOriginalBull— November 7, 2016 When someone is unemployed, they generally have a single goal in mind: to find a job. Unfortunately, even if you fully commit yourself to landing a gig, there’s no telling when you might wind up at a new place of employment. According to Rosemary … Continue reading Being Unemployed Doesn’t Mean You Shouldn’t Be Working
Brad Smith — October 30, 2016 Follow @bsmarketer— October 30, 2016 You’ve got AdWords down, right? CPC’s are holding steady and cost per lead is trending down. Conversions look good and your ad management is largely on maintenance-mode, needing only minor tweaks here or there. Facebook, on the other hand, is a mess. Sure – … Continue reading 5 Reasons Your Facebook Ads Aren’t Working
by Melanie MulvihillOctober 22, 2016 Influencer marketing is a great and cost-effective way for brands to reach potential buyers. Influencers have a large audience reach and their audience actually trusts their messages. Advertisers also say that engagement is significantly higher when it comes from an influencer versus an advertisement. In fact, audiences are more skeptical … Continue reading Tips on Working with Social Influencers
by Jonathan Bright Follow @SoutherlyCommsOctober 16, 2016 Businesses these days trust that employee engagement is a necessary thing. It makes little sense that an unhappy workforce is as productive as a happy one. Saying that, just half of companies that have an employee engagement strategy are actually satisfied with the impact on performance, and research … Continue reading Why Your Employee Engagement Strategy Isn’t Working
by James Potter Follow @thelinkedinmanOctober 15, 2016 Too many people on LinkedIn just fill out their profile and expect the results to roll in. That’s like going to a huge networking event in a nice suit, but not talking to anyone! A good profile on LinkedIn takes a little more planning and preparation than that. … Continue reading You’ll Have Greater Success on LinkedIn If Your Profile is Working For You
by Sarah Beth JonesOctober 7, 2016 Email marketing can be very effective. Unlike fliers and other mail, it’s relatively inexpensive and easy to access. But you have to be careful and do it right. Email can be an extremely personal thing. You’re delivering a message directly to someone’s inbox. You need to make sure it’s … Continue reading Here’s Why Your Email Newsletter Isn’t Working
by Donna Miller Follow @C3WorkplaceSeptember 25, 2016 Sounds great, right? More profit without working any more time. Honestly, not only is it possible, but it’s probably the key to your success. Having recently attended a Global Leadership Summit, I heard Chris McChesney speak on his book The 4 Disciplines of Execution and it set my … Continue reading 3 Ways to Generate More Profit without Working One More Hour
by John W Hayes Follow @john_w_hayesAugust 25, 2016 Like many other people in the digital economy, I work remotely from my colleagues at iContact’s head office in North Carolina. I’m based in the UK and my work life is divided between my home office in the north of England, a hot desk in London, and … Continue reading The Working from Home Survival Guide
by Sarah Beth JonesAugust 10, 2016 Putting a lot of time into your marketing strategy, but not seeing the kind of results you want? There are a lot of reasons why your marketing strategy may not be hitting the mark, here’s a breakdown: You aren’t content marketing — Content marketing is still relatively new on … Continue reading Why Your Digital Marketing Strategy Isn’t Working
