by Susanna PerkinsAugust 10, 2016 When Trafeze rolled out in July, two of my sites were accepted as Traffic Sellers. While they both scored well for traffic, the social media scores were downright embarrassing. Then and there, I decided to put in the effort to improve them. Where do I start? I’m a writer, so … Continue reading Social Media – Putting It To Work For Your Solopreneur Biz
by Jessica Weiss Follow @jweiss44August 9, 2016 Remote jobs are increasingly common and they are becoming easier to find. Many companies now offer full- or part-time remote working options. Remote work can be especially great for parents, caregivers, freelancers, or wanderers. If you’re ready to take the plunge into telecommuting, where should you look? Here … Continue reading Where to Find Remote Work
by Personal Branding BlogAugust 6, 2016 Visual marketing is one of the top ways to build your brand and attract a larger audience. If you want to take your social media strategy to the next level then Snapchat could be a great network to add to your mix. Would you like to connect with more … Continue reading How to Make Snapchat Work for Your Personal Brand
by Sean G. McCormick Follow @SeanG_McCormickAugust 9, 2016 With the surge of entrepreneurial spirits, SMB’s, start-ups, or large corporations have a desire to retain talent that embodies this sentiment. But there is a common thread within this temperament to have a strong daily drive. But what does it mean to hustle and how can we … Continue reading Defining #Hustle: 5 Aspects of Hard Work
Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google. Andrew Shotland on August 2, 2016 Last month at SMX Advanced, Dan Leibson and I unveiled the results of what we believe to be the largest ever statistical study of Google’s Local SEO ranking factors. We … Continue reading How does Google’s local algorithm work in 2016?
August 3, 2016 Your Facebook page just hit 50,000 likes and your average likes per Instagram post is trending steadily in the thousands. As an eCommerce company, this is probably a social media milestone worth celebrating. Greater reach means more opportunities to drive consumers to transact through social commerce. Online stores with a social presence … Continue reading 3 Ways You Can Make Social Commerce Work for Your Business
by Kendall Giglio, Op-Ed Contributor, August 1, 2016 Most marketers still approach search like the 50-yard line is the end zone. They invest the money and time to prepare, call the right plays, and execute well. They get people to visit their sites, then celebrate. The problem is they’re only halfway to the real goal … Continue reading Marketers Need To Work The Second Half Of Search
by Charles McKay July 31, 2016July 31, 2016 The days of the ‘us versus them’ mindset between sales and marketing teams are over. The way business operates today leaves no room for companies made up of teams that compete with each other – even if it’s just for glory and recognition. There’s too much competition … Continue reading “Us v. Them”: How to Make Sales and Marketing Work Together
by Irv Shapiro July 28, 2016 Follow @IfbyphoneJuly 28, 2016 You have to prove to your employees that you trust them—and that they can trust you. One of the biggest mistakes you can make as an entrepreneur is thinking you’re the smartest person in the room. I have always tried to surround myself with the … Continue reading Leaders Need to Accept That It’s Okay to Work From Home
by Jonathan Bright July 24, 2016 Follow @SoutherlyCommsJuly 24, 2016 Although the “build it and they will come” strategy might have worked in Field of Dreams, it turns out to be an ineffective approach when it comes to content distribution. Companies that fail to set strategies, goals and checkpoints for ensuring their content is seen … Continue reading Tips for Making Influencer Marketing Work for You
