Debi LewisMarch 21, 2015 The single most common sentiment I hear from business owners and nonprofit managers about their web sites is that they can’t seem to keep them updated. “It takes too long.” “It’s too hard.” “My content management system doesn’t work right.” “There is nothing to say.” “No one is looking anyway.” I … Continue reading Done Is the New Perfect: How to Update Your Site Without Losing Your Mind
Patrick GroomeMarch 11, 2015 First, you’ll need an enormous rocket… Launching a new forum community can be daunting. This is true even for those of us who have done it before, but increasingly communities are being launched by people with no prior experience of the medium. Forum communities are increasingly becoming a vital part of … Continue reading Don’t Launch Your Forum Without These 3 Things
Christopher BrownFebruary 28, 2015 While surveys are useful at collecting information on customers and how they feel about certain interactions, products or services there are other ways to gain meaningful insights. First let’s define what we mean by customer insights: Customer Insights Defined: a deep understanding of a customer’s needs and behaviors—both known needs that … Continue reading How to Generate Customer Insights Without Another Survey!
Penney FoxFebruary 19, 2015 Where I Came From and Where I’m Going In May of this year, I’ll celebrate my 16th year of being in business for myself. Some days it’s hard to believe that I’ve spent more years in the workforce, working for myself than I have for someone else. In my former life, … Continue reading 5 Free Apps My Small Business Can’t Live Without
Miranda PaquetFebruary 4, 2015 Let’s face it: interpreting your results isn’t exactly the most exciting part of marketing your business. You like seeing people opening your emails and value the increased traffic and new business that comes from using email marketing, but you really don’t have the time to get into the nitty gritty details. … Continue reading How To Interpret Your Email Marketing Results (Without Spending All Day Doing It)
Business.comFebruary 1, 2015 More than half a million small businesses are started each month in the United States and the majority of them require startup costs for materials, employees, office space, equipment, shipping, manufacturing and more. While costs can range from nothing to hundreds of thousands of dollars (especially for businesses in the retail or … Continue reading Getting By Without a Business Loan
Leslie HughesJanuary 31, 2015 There are many terrific advantages you can take advantage of by investing in a Premium LinkedIn Account: You can do a much deeper dive in your research You rank higher in LinkedIn Search You gain much deeper access to insights such as “Who’s viewed your profile” You can leverage the power … Continue reading LinkedIn Hack: How To Email Your Dream Client Without Paying For A Premium Account
Karl SunJanuary 21, 2015 The sales model for software has changed. Roger Lee of Battery Ventures describes software today as “bought, not sold“ In this user-centric climate, the sales team’s ability to wine and dine C-level executives takes a back seat to the pain points a product tackles and how well it works. It’s possible … Continue reading Winning Your First 100,000 Customers Without Sales
Business.com December 27, 2014 Ecommerce sales all over the world are growing at a rapid rate. Last year, global ecommerce transactions amounted to more than $ 1 trillion. In 2014 alone, they are expected to exceed $ 1.5 trillion. If you own a small brick and mortar business, the ecommerce boom presents a huge … Continue reading How to Set Up an Ecommerce Website Without Any Tech Skills
Will Deloney December 18, 2014 If you’ve ever worked with a contractor to get a remodeling bid, my guess is that the most challenging chore was getting him to quote you a price. You might have needed to pay a fee to get a quote at all. But why should you pay someone money … Continue reading How to Budget for Video Without Breaking the Bank
