How Google Is Stealing Your Ad Budget Without Your Knowledge by Jeff Catlin , November 6, 2018 Own a small- or medium-sized business and use Google Ads (formerly AdWords)? Watch out. Google has turned its AI loose on unsuspecting Google Ad customers. Unfortunately, the results are exactly what you’d expect from a tech company whose … Continue reading How Google Is Stealing Your Ad Budget Without Your Knowledge
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How to Handle Difficult Clients Without Losing Your Cool
Taylor Gordon — November 4, 2018 — November 4, 2018 Difficult clients can make you want to pull your hair out. I’ve been fortunate for most of my freelance career. Most clients have respected me and my time. But there have been a few that were difficult to work with during a project. They didn’t … Continue reading How to Handle Difficult Clients Without Losing Your Cool
How to personalize without crossing the ‘creepy line’
Creeping out your customers is bad for business. Here’s how to message without going over the line. Robin Kurzer on October 31, 2018 (Click to enlarge.) Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to micro-target customers across multiple platforms at an all-time high, … Continue reading How to personalize without crossing the ‘creepy line’
How to Get Freelance Writing Jobs Without Using Upwork: Step-By-Step
Morgan Williams — October 26, 2018 Follow @jddropout — October 26, 2018 The best freelance writing jobs aren’t posted online. They come through inbound requests, and more specifically, referrals. But, if you have little to no experience and you don’t have the luxury of inbound prospects or existing customers, where do you start? A list … Continue reading How to Get Freelance Writing Jobs Without Using Upwork: Step-By-Step
How to Expand Your Reach Without Spending a Fortune
Nishadha Silva — September 28, 2018 Follow @rumblinglankan — September 28, 2018 There are many people out there ready to take your money with the promise of furnishing you with lots of shiny new customers. Bricks and mortar advertising, Google Adwords or another Pay Per Click program, SEO’s (Search Engine Optimizers) and marketing “guru’s” and … Continue reading How to Expand Your Reach Without Spending a Fortune
6 Secrets to Job Search Success in Record Time (Without Going Near a Job Board)
Virginia Franco — September 13, 2018 Follow @VAFrancoResumes — September 13, 2018 kalhh / Pixabay I had an opportunity earlier this year to interview Jeff, a Senior Cloud and Digital Technologist whose career included 8 years as a founder of a technology consultancy startup followed by 4 years as a Fortune 500 IT consultant. In … Continue reading 6 Secrets to Job Search Success in Record Time (Without Going Near a Job Board)
How to Market Your Blockchain Project Without Social Media
Aashish Sharma — September 10, 2018 Follow @ineedseo — September 10, 2018 The social media sites like Facebook, Twitter, along with Google have banned all the ads for cryptocurrencies. The main reasons to do this are scams and frauds. However, there are plenty of websites online that scam people every day, and they go free … Continue reading How to Market Your Blockchain Project Without Social Media
Is Impact Investing Without Tradeoffs Achievable?
J. Frank Sigerson — September 3, 2018 — September 3, 2018 As a result of imbalances in various socio-economic systems in the world, impact investing quickly rose as one of the top solutions an individual can use to create a positive change, enjoying a groundswell of interest. Today’s investors are also increasingly aligning their values … Continue reading Is Impact Investing Without Tradeoffs Achievable?
Without identity, retailer ad retargeting misses the mark
Marketers spend billions to retarget ads to customers and annoy them with their repetitive messaging. Contributor Mike Sands offers a suggestion for leveling up your retargeting game. Mike Sands on August 30, 2018 “Are we there yet?” As any parent who has endured a summer road trip with young, easily bored children can attest, there … Continue reading Without identity, retailer ad retargeting misses the mark
How to Get Inspired and Have Killer Ideas Without Trying
Ben Mulholland — August 22, 2018 — August 22, 2018 We’ve all had those days. No matter how hard you try, you can’t focus. Everything is harder than usual and heaven forbid anyone needs you to be creative. It’s demoralizing, stressful, and makes you incredibly inefficient. That’s why it’s important to know how to get … Continue reading How to Get Inspired and Have Killer Ideas Without Trying
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