Tag Archives: Wisdom

New Gartner report challenges conventional wisdom on holiday marketing

Many brands will be marketing around price this year. Use inclusivity and ESG achievement to stand out in the crowd. Constantine von Hoffman on September 13, 2023 With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, … Continue reading New Gartner report challenges conventional wisdom on holiday marketing

How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition

Laura Patterson June 22, 2021 In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. There have been many meetings over the years where I’ve shared a story about summer weekends with my grandparents as a child to help companies understand … Continue reading How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition

Conventional marketing wisdom is history

Gain fresh perspectives on the intersection of marketing, technology, and management. Scott Brinker on February 4, 2019 at 3:43 pm When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all … Continue reading Conventional marketing wisdom is history

Unlocking the wisdom of crowds at your agency or on your marketing team

You may have heard about the wisdom of crowds, but how can you unlock this asset in your digital marketing work? Contributor Rex Briggs shares processes to use and pitfalls to avoid. Rex Briggs on February 14, 2018   Generally speaking, our culture values the opinions of experts. Just tune into any of the leading … Continue reading Unlocking the wisdom of crowds at your agency or on your marketing team

From Data To Intelligence And Intelligence To Wisdom

From Data To Intelligence And Intelligence To Wisdom by Prodeep Bose , Columnist, June 2, 2017 If wisdom is the quality of having experience, knowledge, and good judgment, then the human manifestation of this quality pales in comparison to data-driven wisdom. Did you know… People’s credit scores foretell how good they’ll be at taking medication … Continue reading From Data To Intelligence And Intelligence To Wisdom

7 Pearls of Wisdom: Successful Business Leaders Share Negotiation Best Practices

Jeanette Nyden — May 3, 2017 Follow @JeanetteNyden— May 3, 2017 This economy is separating the weak from the strong, even when it comes to negotiating business related deals. In the boom years, many average sales people looked like stellar sales people and didn’t have to negotiate much. All that has changed. It is becoming … Continue reading 7 Pearls of Wisdom: Successful Business Leaders Share Negotiation Best Practices

The conventional wisdom on ad blocking is missing one key statistic

There’s one stat that could connect the cause to the problem, but it’s missing in action. Barry Levine on July 6, 2016   The conventional wisdom about ad blockers goes like this: Users would stop using ad blockers if they got more value, or less annoyance, or less privacy invasion, or less malware from online … Continue reading The conventional wisdom on ad blocking is missing one key statistic