September 08, 2025 Trader Joeâs wins appeal to sue an employee union over trademarks BY Reuters A federal appeals court on Monday revived a Trader Joeâs lawsuit accusing a fledgling employee union of trademark infringement for selling T-shirts, buttons, mugs, and reusable tote bags that feature the grocery chainâs distinctive red typeface and logo. In a … Continue reading Trader Joeâs wins appeal to sue an employee union over trademarks
Understanding AIâs wins, pitfalls and best practices starts with sharing what actually works â and what doesnât. Mike Maynard on September 5, 2025 Marketers rarely share A/B test results. With AI, thatâs becoming a bigger problem â and opportunity. AI can deliver significant wins, but it can also stumble in ways that hurt campaigns … Continue reading Sharing AI wins and fails will save marketers from repeating mistakes
Drive deeper account engagement, accelerate pipeline and increase deal size through targeted, intimate ABM events. Steve Armenti on August 21, 2025 Trade shows and virtual conferences still dominate marketing calendars, especially for field marketing teams. But more sophisticated ABM programs are discovering that privately hosted events beat scale for driving qualified pipeline. These intimate … Continue reading A strategic framework for turning small-scale events into ABM wins
The Internet is Drowning in AI Content. Here is Why Human Writing Still Wins Linda Aylesworth Aug 19, 2025 Visit any blog or scroll through LinkedIn, and you can spot it. The tone is smooth. The grammar is perfect. The structure is solid. But after a few paragraphs, you realize something is missing. It all … Continue reading The Internet is Drowning in AI Content. Here is Why Human Writing Still Wins
If youâve already invested in SEO, youâre on track for GEO. See how to surface your content in AI search results. Jon-Mikel Bailey on August 6, 2025 Generative engine optimization (GEO) is quickly becoming essential for brands that want to stay visible in an AI-driven world. Itâs the practice of optimizing your content so … Continue reading How to turn SEO wins into GEO dominance
March 19, 2025 DOGE is demanding âwinsâ from this elite government tech groupâwhile promising major layoffs BY Mark Sullivan Technology Transformation Services (TTS), a high-tech consulting group housed within the General Services Administration (GSA), is tasked with helping agencies modernize their internal systems and public-facing websites. In the past, the group has had the resources and … Continue reading DOGE is demanding âwinsâ from this elite government tech groupâwhile promising major layoffs
Stories of creativity, strategy and collaboration in the martech world â plus lessons you can apply to your own work. Steve Petersen on February 7, 2025 I am not a brilliant fella, but I have moments of brilliance from time to time. Here are a few moments of martech brilliance that are worth sharing. … Continue reading Lessons learned from martech wins
Integrate AI into your marketing strategy with these practical, incremental steps that drive real results. Jim Ewel on August 22, 2024 Marketers are starting to think big about AI in marketing. Different organizations will take various routes to achieve their goals. Some will hire expensive consultants and embark on a massive AI transformation. Based … Continue reading 4 ways to achieve early wins with AI in marketing
August 21, 2024 5 steps to turn invisible work and small wins into your next promotion Itâs essential to not only record your small wins but to identify ways for those achievements to accelerate your career. BY Octavia Goredema Letâs imagine a common workplace situation. You work remotely on a team that recently onboarded many new … Continue reading 5 steps to turn invisible work and small wins into your next promotion
Building a thriving B2B brand is a long-term game. Learn how strategic branding and consistent effort can yield remarkable results. Jay Mandel on July 19, 2024 Thereâs a comforting truth to the adage, âGood things come to those who wait.â But waiting often feels synonymous with missing out. Passive waiting offers little in todayâs … Continue reading Planting seeds and building trust in a world of overnight wins
