April 29, 2024 What’s going on at Paramount? CEO’s departure and ‘best and final’ offers Paramount CEO Bob Bakish is departing, as the company considers a Skydance deal. BY Chris Morris The saga of Paramount Global’s future is more exciting than a lot of the studio’s films. And with the bombshells in Monday’s earnings report, things … Continue reading What’s going on at Paramount? CEO’s departure and ‘best and final’ offers
April 24, 2024 Generative AI meets scams and spam: Deciding what’s real on social media gets trickier AI-generated images draw in users—and Facebook’s recommendation algorithm may be organically promoting these posts. BY The Conversation If you’ve spent time on Facebook over the past six months, you may have noticed photorealistic images that are too good … Continue reading Generative AI meets scams and spam: Deciding what’s real on social media gets trickier
Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they? Mike Pastore on April 19, 2024 It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket … Continue reading As lead gen grows on social media, marketers discuss what’s working
The speed and complexity of business today demands a fresh look at how to make channel partner marketing work. Ruth Stevens on December 26, 2023 Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), … Continue reading What’s new and what’s working, in B2B channel partner marketing
A look back at this year’s trends in email marketing and what to look forward to next year. Litmus on November 7, 2023 It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had to stay nimble in 2023! Nowhere … Continue reading What’s the state of email beyond 2023? by Litmus
Explore strategic vs. haphazard approaches in B2B social media and how the best-in-class companies are finding their “sweet spot.” Scott Gillum on October 11, 2023 Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social … Continue reading B2B social media ‘sweet spots’: What’s working and what’s not
By Emily Price August 01, 2023 Massive layoffs are coming to CVS. The pharmacy chain announced plans to lay off around 5,000 employees on Tuesday to cut costs and focus on providing customers more comprehensive health services. According to the Wall Street Journal, which first reported the news, the layoffs will reportedly primarily impact … Continue reading CVS Health is laying off thousands of employees: What’s happening and why
By Christopher Zara July 17, 2023 Lead-footed telecom investors are racing for the exits over fears that AT&T, Verizon, and other industry giants could be on the hook for potential health risks posed by decades-old infrastructure. According to a report Monday by analyst firm MoffettNathanson, four major telecom firms have shed a combined $18 … Continue reading Telecom stocks are shedding billions in market value. Here’s what’s happening
By Chris Morris June 22, 2023 Bed Bath & Beyond is still headed, at least partially, to the great beyond—even after Overstock.com won an auction to buy the struggling retailer’s intellectual property and digital assets. The chain’s brick and mortar stores are set to wrap up operations by June 30, meaning you have a … Continue reading What’s next for Bed, Bath & Beyond now that Overstock.com has bought its assets?
Just as we plan our vacations, we need to plan a work exit and re-entrance. Otherwise we will lose all we gained from our time off. Ryan Phelan on June 13, 2023 If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the … Continue reading Email marketers: What’s on your vacation to-do list?
