By Tim Ringel November 29, 2023 You can’t go a step in the advertising and marketing world these days without running into someone’s hot new application of artificial intelligence (AI) technology. It’s the shiny new object of the moment that has captured our attention, and it’s driving agencies and brands into a mad dash … Continue reading Why we’re marketing: We’re trying to sell something
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OpenAI nearly blew up their $80 billion company. But was the issue they were reportedly arguing over really the right issue?
By Chris Stokel-Walker November 22, 2023 On Tuesday night, OpenAI announced that it had reached an agreement in principle for cofounder and recently ousted CEO Sam Altman to return to the company. As part of the arrangement, the $80 billion company will also have a new board composed of Bret Taylor, Larry Summers, and … Continue reading OpenAI nearly blew up their $80 billion company. But was the issue they were reportedly arguing over really the right issue?
Zelle may refund your money if you were scammed
Zelle may refund your money if you were scammed The payment processor started reimbursing scam victims on June 30. Mariella Moon Tue, Nov 14, 2023 NurPhoto via Getty Images Zelle recently made a huge change to its policy that would give victims of certain scams the chance to get their money back. The payment … Continue reading Zelle may refund your money if you were scammed
2023 is already the worst year for hacks—and we’re not out yet
By Chris Morris October 13, 2023 Cyberattacks are becoming more prevalent in 2023—and it’s no longer a matter of whether this year will record a record number of data breaches, it’s more a question of how high that number will be. As of the end of September, corporations had reported 2,116 data compromises for … Continue reading 2023 is already the worst year for hacks—and we’re not out yet
Portions of Twitter’s source code were reportedly leaked online
Andrew Tarantola @terrortola A company’s public image is arguably even more important to its bottom line than the product they produce and very much not something to be trifled with. Would Disney be the entertainment behemoth it is today if not for its family-friendly facade, would Google have garnered so much goodwill if not … Continue reading Portions of Twitter’s source code were reportedly leaked online
New Metric Measures How Videos Perform Based On When They Were Uploaded
New Metric Measures How Videos Perform Based On When They Were Uploaded by Colin Kirkland , March 23, 2023 Global social video analytics firm Tubular Labs has announced a new measurement capability for how videos perform according to the hour of day they were uploaded. Customers will now be able to determine what time of … Continue reading New Metric Measures How Videos Perform Based On When They Were Uploaded
How PFAS were cleverly rebranded as ‘forever chemicals’
By Kristin Toussaint March 17, 2023 Forever chemicals are everywhere. They’re in our nonstick pans, our makeup, our clothing. They’re in our drinking water and our soil and even our bodies. They’ve been around for decades, and they’re not going away anytime soon. The term “forever chemicals” is now everywhere too: in news … Continue reading How PFAS were cleverly rebranded as ‘forever chemicals’
Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says
Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says by Ray Schultz , December 6, 2022 Ecommerce brands sent 50% more emails during Black Friday weekend YoY — at least those working with ActiveCampaign. However, Black Friday sales grew by only 3%, while completed order revenue decreased by 7% and revenue per … Continue reading Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says
We’re already in a recession, according to the Fed’s GDP tracker
By Sam Becker July 01, 2022 At the beginning of June, 55% of Americans believed that the U.S. was in an economic recession, according to a poll from The Economist and YouGov. While the U.S. wasn’t in a recession a month ago, we may be now, at least according to … Continue reading We’re already in a recession, according to the Fed’s GDP tracker
We’re implementing DAM! Where do I start?
These few first steps will start your journey off on the right track and set you up for future success. Rachel Edwards on June 21, 2022 Congratulations! You have the approvals and budget for your company’s first digital asset management (DAM) solution and are ready to jump in. Now what? The excitement of the early … Continue reading We’re implementing DAM! Where do I start?