Tag Archives: We’re

How PFAS were cleverly rebranded as ‘forever chemicals’

  By Kristin Toussaint March 17, 2023 Forever chemicals are everywhere. They’re in our nonstick pans, our makeup, our clothing. They’re in our drinking water and our soil and even our bodies. They’ve been around for decades, and they’re not going away anytime soon.   The term “forever chemicals” is now everywhere too: in news … Continue reading How PFAS were cleverly rebranded as ‘forever chemicals’

Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says

Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says by Ray Schultz , December 6, 2022 Ecommerce brands sent 50% more emails during Black Friday weekend YoY — at least those working with ActiveCampaign.   However, Black Friday sales grew by only 3%, while completed order revenue decreased by 7% and revenue per … Continue reading Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says

One-Third Of Black Friday Online Shoppers Were Fake, Study Finds

One-Third Of Black Friday Online Shoppers Were Fake, Study Finds by Nina Lentini , Staff Writer @Nina_Lentini, December 2, 2021   Whoah! On the heels of upbeat reports about Black Friday sales come new data that reveal that a third of all online shoppers were bots and fake users. Cybersecurity company CHEQ says 35.7% of all … Continue reading One-Third Of Black Friday Online Shoppers Were Fake, Study Finds

Personalized Ads: We Love ‘Em, We Hate ‘Em, We’re Conflicted

Mark Armstrong April 26, 2021 Seen any personalized ads lately? Of course you have. Geoffrey James explains: “Unless you’ve been living under a rock on Mars, you know that your activity on (and off) the web is constantly monitored and evaluated so that applications and businesses can create a ‘personalized experience’ for you. “That’s why … Continue reading Personalized Ads: We Love ‘Em, We Hate ‘Em, We’re Conflicted

If You Were to Fall Ill, Would Your Business Be Set Up for a Successful Transfer?

Sara Gelsheimer February 15, 2021 The business community has certainly felt the impact of the pandemic — so much so that the number of active business owners fell by 3.3 million between February and April 2020. That’s a 22% decline, the largest on record. Small businesses were hit the hardest, but nearly half have said … Continue reading If You Were to Fall Ill, Would Your Business Be Set Up for a Successful Transfer?